Vol. 7 No. 2 (2022)

This study features an Indonesian scholar as one of its contributing authors.

DOI: https://doi.org/10.38043/jimb.v7i2
Published: 2022-12-25

Articles

  • MEDIASI SIKAP MAHASISWA PADA STRATEGI BAURAN PEMASARAN TERHADAP KEPUTUSAN BERKULIAH DI STIE DHARMA PUTRA

    Hermansyah Hermansyah, Nizamil Fadly, Yudho Wibowo, Fitri Yani Panggabean, Siti Chairani Lubis, Muammar Rinaldi
    101-113
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      • Abstract Views: 735 times | Downloaded: 810 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3799

  • EFEKTIVITAS PENERAPAN E-KINERJA DALAM MENINGKATKAN DISIPLIN DAN KINERJA PEGAWAI DI BADAN KEPEGAWAIAN, PENDIDIKAN, DAN PELATIHAN KABUPATEN KUDUS

    Dina Khilmi Nabilah, Atieq Muhammad Qoes Atieq
    114-124
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      • Abstract Views: 2178 times | Downloaded: 2013 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3806

  • PENGARUH CELEBRITY ENDORSEMENT, PRICE, DIGITAL MARKETING, BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA UMKM EKONOMI KREATIF SUBSEKTOR FASHION DI TASIKMALAYA)

    Muchammad Suryahadi, H. Deden Mulyana, Yusuf Abdullah, I Made Chandra Mandira
    125-141
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      • Abstract Views: 2694 times | Downloaded: 2802 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3825

  • GOOD UNIVERSITY GOVERNANCE, REPUTATION RISK, AND PUBLIC ACCOUNTABILITY PRIVATE UNIVERSITIES (PTS)

    Jenner David, Bernhard Tewal, Greis Mike Sendow, Irvan Trang, Genita Gracia Lumintang
    142-156
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      • Abstract Views: 585 times | Downloaded: 565 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3831

  • MENELISIK STRATEGI DAYA SAING DAN KETAHANAN USAHA DI TENGAH MARAKNYA TOKO MODERN

    Luh Gede Putri Kusuma Pekerti
    157-166
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      • Abstract Views: 1086 times | Downloaded: 1069 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3836

  • PENGARUH MOTIVASI BELANJA HEDONIS, DISKON HARGA DAN TAGLINE “GRATIS ONGKIR” TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF SECARA ONLINE DI SHOPEE

    Andi Rusni, Ahmad Solihin
    167-179
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      • Abstract Views: 7826 times | Downloaded: 8159 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3841

  • PENGARUH DEBT TO EQUITY RATIO, NON PERFORMING LOAN DAN BIAYA OPERASIONAL PENDAPATAN OPERASIONAL TERHADAP RETURN ON ASSET PADA PT. PEGADAIAN (PERSERO)

    Muhammad Nur Fietroh, Ika Fitriyani
    180-194
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      • Abstract Views: 826 times | Downloaded: 873 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3846

  • CAN GREEN MARKETING BE ACHIEVED? DRIVEN BY SOCIAL CAPITAL TOWARDS PRODUCT INNOVATION AND CUSTOMER ORIENTATION

    Made Setini
    195-204
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      • Abstract Views: 485 times | Downloaded: 541 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3888

  • PENGARUH SELF-EFFICACY TERHADAP KEPUASAN KERJA DENGAN VARIABEL BURNOUT SEBAGAI VARIABEL MEDIASI PADA KARYAWAN ORGANISASI SEKTOR BISNIS

    Marwansyah Marwansyah, Damri Damri, Frilla Degustia
    205-214
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      • Abstract Views: 797 times | Downloaded: 799 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3929

  • MINAT INDIVIDU TERHADAP PENGGUNAAN E-WALLET SHOPEE PAYLATER BERBASIS MODIFIED TECHNOLOGY ACCEPTANCE MODEL

    Anggalia Wibasuri, Mieke Rahayu, Ni Wayan Cahaya Adi, I Made Yuda Suryawan Yuda
    215-227
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      • Abstract Views: 1900 times | Downloaded: 1662 times
    DOI: https://doi.org/10.38043/jimb.v7i2.3950