Knowledge Sharing Digital Marketing: A Strategy To Raise Youth Entrepreneurship Spirit In Celuk Village
Keywords:
Knowledge Sharing, Digital Marketing, EntrepreneurshipAbstract
The world center for silver handicrafts is in Gianyar Regency, namely in Celuk Village, Sukawati District. Craft products from the "magic hands" of the craftsmen are a combination of talent, artistic knowledge which are processed into creations, as well as experience so that it is believed that they will be able to produce a work of craft that has "taksu". But this will slowly fade if no one continues. The existence of technology should be able to increase the enthusiasm of the successors in improving their business. This study uses a qualitative approach with the literature review method in seeking answers to the changing interests of the younger generation in Celuk village. Because it takes some form of real action that is able to attract interest, rather than just based on theory alone. With the sharing of knowledge related to digital marketing, it is hoped that it will be able to revive the spirit of entrepreneurship for the younger generation in this Celuk village.
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