DIGITALIZATION OF SMES IN INDONESIA FOR POST COVID-19 ECONOMIC RECOVERY
Keywords:
Economic Recovery; Pandemic; Digital SMEsAbstract
Digitalization of SMEs in Indonesia for Post Covid-19 Economic Recovery. The Covid-19 pandemic which has infected almost all parts of the world and has an impact on all dimensions, be it social, political or economic. The impact is felt especially for SME actors. SMEs have a great influence on economic growth in Indonesia, therefore there needs to be a special strategy for SMEs in economic recovery. This study aims to look at the state of the Indonesian economy due to the pandemic, and the digitization of SMEs for economic recovery in the SME sector. The method used is descriptive qualitative by using a content analysis technique approach and literature study. Based on the results of this study, Indonesia's economic recovery strategy in the SME sector is to provide assistance to business actors, provide tax incentives, relax and restructure credit, expand working capital financing, product support, and e-learning training. The digitization of SMEs has a positive impact on SME actors and most SME actors find it helpful to use digitization, for example websites, blogs, social media, SEO, SEM, Email Marketing, Content Marketing, branding and so on.
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