LANGUAGE FUNCTION AS A PROFESSIONAL SUPPORT TO ENTREPRENEURS
Keywords:Language Function; Professionalism; Entrepreneurship; Entrepreneurship in Industry 4.0
Entrepreneurship is a combination of creativity, innovation, and the willingness to take risks necessary for the development and management of new businesses, whereas language is a critical component of human life, and it is believed that humans cannot communicate without language. Thus, language and entrepreneurship must be connected in some way. This study aimed to determine how language functions as professional support for entrepreneurs and its relation with industry 4.0. This study took a qualitative approach, employing observation, interviews, and documentation and focusing on Denpasar and Badung entrepreneurs. Entrepreneurs employed the following language functions: 40 phatic functions (40%), 20 referential functions (20%), 15 conative functions (15%), 15 emotive functions (15%), 5 metalingual functions (5%) and 5 poetic functions (5%). As a result, the most frequently occurring language function was the phatic function, in which language was primarily used to facilitate communication between entrepreneurs and partners, coworkers, or clients, ensuring that conversations and discussions run smoothly and social relationships are maintained. In addition, language has the following functions for entrepreneurship 4.0, such as language functions to enable us to know and understand the information provided on the Internet and social media; language functions to facilitate the operation of all technologies required for entrepreneurial 4.0; and language functions to effectively disseminate any information when selling or conducting business using social media. This study concludes that language really functions in the professionalism of entrepreneurs and entrepreneurship 4.0. It is hoped that future researchers will be able to utilize additional samples and studies.
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