The Application of Swot Analysis Strategy and Business Model Canvas in Culinary Home Business in Denpasar
Keywords:
Culinary, SWOT, BMC, Strategy, Home IndustryAbstract
The growth of home-based culinary businesses is one of the biggest pillars of the economy in Indonesia. The rapid growth of this industry is also supported by the superior purchasing power of the community, for that many people want to open a business in this field. With a lot of competition, of course, every business wants to maintain its business with the right business strategy. This research helps prospective business actors to see and determine the business strategy of home-based businesses in the culinary field by using SWOT analysis business tools and Business Model Canvas as a business model mapping. This research uses a qualitative method with a case study OnDemand Cakes home business located in Denpasar, by conducting interview and observation techniques through social media from the business. The results showed that the strategy of channel marketing, word of mouth techniques, seeing opportunities to add types of products, product quality and food flavors are specific strategies applied to stay afloat for 8 years of business.
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