WILL ACCOUNTANTS STILL EXIST? CHALLENGES OF THE ACCOUNTANT PROFESSION IN FACING TECHNOLOGICAL DISRUPTION IN THE NEW NORMAL ERA

Authors

  • Putu Putri Prawitasari Universitas Pendidikan Nasional

Keywords:

Accountants, Digitization, New Normal Era

Abstract

This study aims to analyze the challenges faced by the accounting profession in dealing with disruption due to the industrial revolution 4.0, 5.0, and the Covid-19 pandemic. The method used in this research is descriptive qualitative through the study of published literature studies related to problems related to the accounting profession in dealing with technological disruption as a form of adaptation to a new life in the midst of the Covid-19 pandemic on Google search, Google Scholar, and Research Gate. The results show that there are several attitudes that accountants must have to face challenges in the New Normal Era, namely Technical and Competence, Intelligence, Creativity, Digital Intelligence, Emotional Intelligence, Vision and Experience. In addition, accountants must possess soft skills as the key to success, including Leadership, Flexibility and Adaptability, Critical Thinking, Tech savvy, Communication and Emotional Intelligence, and Creativity and Innovation.

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Published

2022-06-24

How to Cite

Prawitasari, P. P. . (2022). WILL ACCOUNTANTS STILL EXIST? CHALLENGES OF THE ACCOUNTANT PROFESSION IN FACING TECHNOLOGICAL DISRUPTION IN THE NEW NORMAL ERA. International Conference on Industrial Revolution 4.0, 1(1), 326-350. Retrieved from https://journal.undiknas.ac.id/index.php/icfeb/article/view/3656