DIGITAL MARKETING IN THE ERA OF SOCIETY 5.0 BY APPLYING DESIGN THINKING

Authors

  • Anak Agung Sagung Mas Anastassia Nawang Asri Universitas Pendidikan Nasional

Keywords:

Digital Marketing, Society5.0, Design Thinking, Self Healing, Agricultural.

Abstract

Digital Marketing In the Era of Society 5.0 by Applying Design Thinking. In the 4.0 Industrial Revolution, computers are made to be interconnected and able to communicate with each other so that they are able to make decisions without human involvement. In 2019, Society 5.0 appeared which was first inaugurated by  Shinzo  Abe.  The  concept  of  Society  5.0  is  not  a  rival  to  technological progress, but rather to balance the role of humans with the existence of digital technology that has been created. At the end of 2019, the world was again shocked by the Covid-19 outbreak. Humans are at war with an invisible enemy. This writing aims to find out what is needed by society today and the methods used so that these needs can be met. This can be used as consideration for entrepreneurs in developing their business or for new entrepreneurs in looking for business ideas. Writing in this study uses a descriptive method with a qualitative approach. If we think from a different perspective, what society really needs today besides basic needs is "self-healing".Therefore it takes a calm, quiet and reassuring atmosphere to recover from difficult times. Workers who lost their jobs due to the impact of the closure from the weakening of the tourism sector, switched professions to become entrepreneurs. It takes new strategies and thinking to survive. Able to see sectors that have never been glimpsed into something that can be processed for survival. The problem of regeneration and development of agricultural human resources is a serious issue to be studied.

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Published

2022-06-24

How to Cite

Asri, A. A. S. M. A. N. . (2022). DIGITAL MARKETING IN THE ERA OF SOCIETY 5.0 BY APPLYING DESIGN THINKING. International Conference on Industrial Revolution 4.0, 1(1), 290-301. Retrieved from https://journal.undiknas.ac.id/index.php/icfeb/article/view/3568