Post-revitalization of traditional market in a marketing perspective
DOI:
https://doi.org/10.38043/revenue.v1i2.3737Keywords:
perception, trader, consumer, revitalization market, traditional marketAbstract
Revitalizing traditional markets is one of the government's efforts to reform the traditional market conditions both physically and non-physically. Badung Traditional Market is one of the revitalized markets based on the Republic of Indonesia's Minister of Trade Regulation No.37 / M-DAG / 5/2017 concerning guidelines for the development and management of trade facilities. This research aimed to determine the perceptions of traders and consumers after the revitalization of the Badung Market and the role of the Regional Company (PD) in market management after the revitalization of Badung Market. The research was conducted at Denpasar City Badung Market. It was conducted in qualitative research design. Traders, consumers, and markets were chosen to be research informants. The results of this research stated that after the revitalization of Badung Market, it experienced a significant change. Traders’ and consumers' perceptions respond positively to the physical and non-physical changes in Badung Market. The Badung Market physically becomes better with modern buildings according to local wisdom while the non-physically, market educates traders to be more friendly, smarter and market school facilities for the children of transport service workers. The revitalization of the Badung market had an impact on increasing the turnover of vegetable traders on the 2nd floor, especially in the back, but has not increased.
References
Articles
Alfianita, E., Andy, F. W., & Siswidiyanto. (2015). Revitalization of traditional markets from a good governance perspective (Study in tumpang market, Malang regency). Journal of Public Administration of Brawijaya University Students.
Ardiana, P. A. (2012). Traders' perceptions in Denpasar agung market about the pilot market management empowerment program. Economic Studies Bulletin, 17(2), 202-210.
Ariyani, N. O., & Nurcahyono, O. H. (2014). Digitalization of traditional markets: Perspective of social change theory. Journal of Sociological Analysis, 3(1), 1-12.
Azizah, S. N. (2016). Analysis of the impact of the traditional market revitalization program in the tumenggungan market on merchants' income and evaluation of the management of the Tumenggungan Market Merchants' Management after the revitalization program according to the perceptions of traders. Business Focus Journal.
Irsan. 2016. Public Perception of Modern Markets in Makassar City. Journal of Teacher Training and Education, 3(1), 57-64.
Masitoh, E. A. (2013). Efforts to maintain the existence of traditional markets: A study on the revitalization of the Piyungan Market in Bantul. Journal of PMI, 10(2), 4-13.
Nurcahya, Y., Hadiansyah, T., Yosita, L., Akbar, A. S., Allatif, I. G. M., & Hilmayani, S. L. (2021). Revitalization skywalk Bandung reviving the urban area “urban space” in Bandung. Journal of Architectural Research and Education, 3(2), 128-135.
Primary, R. & Sahnan. (2019). Analysis of inequality of income distribution of traders in Tanjung Morawa-Deli Serdang District. 1(1), 51–55.
Purwanto, P. N., dan Mangeswuri, D. R. (2011). The effect of investment and foreign debt on indonesia's economic growth. Journal of economics and public policy, 29(2).
Runtu, M. E., Willem, S. S., & Tumbuan, J. F. A. (2018). Analysis of impact the modern market toward retailers in Pasar Beriman Tomoho. Journal of Emba: Journal of Economic Research, Management, Business and Accounting, 6(3), 1288-1297. https://doi.org/10.35794/emba.v6i3.20210
Stutiari, N. P. E., and Sudarsana, A. (2019). The Impact of Traditional Market Revitalization on Traders' Income and Market Management in Badung Regency. E-Journal EP Unud.
Sudana, I. W. A. & Ayuningsasi, A. A. K. (2017). The impact of traditional market revitalization on the empowerment of traders at the intaran traditional village market in Sanur. E-Journal EP Unud.
Utari, N. M. D., & Sudiana, I. K. (2017). The effectiveness of market relocation and its impact on the income of Badung Market Traders. E-Journal of Development Economics, 6(7), 1243–1272.
Wahyono, B. (2017). Analysis of the factors affecting the income of traders in the Bantul Market, Bantul Regency. Journal of Education and Economics.
Books
Kotler and Armstrong. (2008). Principles of marketing volume I. Erlangga.
Kotler, P., & Keller, K. L. (2018). Marketing management, volume 1 (13th ed.). Erlangga.
Mamang, S. E. (2013). Consumer behavior: A practical approach. Consumer behavior a practical approach.
Notoatmodjo, S. (2010). Health research methodology. Rineka Cipta.
Robbins, Stephen P., and Timothy A. J. (2016). Organizational Behavior (16th ed.). Four Salemba.
Ruwaidah, E. (2012). The north square concept of Surakarta based on public perception. Scientific Development Media.
Setiadi, N. J. (2010). Consumer behavior (Revised Edition). Kencana.
Slameto, (2010). Learning and influencing factors. PT Rineka Cipta.
Suartha, Nyoman. 2016. Customer based Balinese traditional market revitalization. Rajawali Press.
Sugiyono. (2010). Educational research methods (quantitative, qualitative and R & D approaches). Alfabeta.
Sugiyono. (2017a). Educational research methods (quantitative, qualitative and R & D approaches). Alfabeta.
Sugiyono. (2017b). Educational research methods (quantitative, qualitative and R & D approaches). Alfabeta.
Tjiptono, F. (2008). Marketing strategy (3rd ed.). CV. Andi Offset.
Government
Mayor of Denpasar, 2009. Regulation of the Mayor of Denpasar Number 9 of 2009 concerning the Arrangement and Development of Traditional Markets, Shopping Centers and Modern Store. Denpasar City Secretary.
Republic of Indonesia, 2013. Regulation of the Minister of Trade of the Republic of Indonesia No. 70 of 2013 concerning Guidelines for the Arrangement and Development of Traditional Markets, Shopping Centers and Modern Stores. Secretariat General of the Ministry of Trade. Jakarta.
Republic of Indonesia, 2017. Regulation of the Minister of Trade of the Republic of Indonesia No. 37 of 2017 concerning guidelines for the development and management of trade facilities. Secretariat General of the Ministry of Trade. Jakarta.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Lenti Susanna Saragih, Selviana Vony Meak
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
