The influence of brand awareness, brand loyalty, and perceived quality on customer satisfaction

Authors

  • I Putu Eka Krisna Pradinata Universitas Pendidikan Nasional
  • Anak Agung Ayu Rika Putri Supartha Universitas Pendidikan Nasional

DOI:

https://doi.org/10.38043/revenue.v3i1.4514

Keywords:

Brand Awareness, Brand Loyalty, Perceived Quality, Customer Satisfaction

Abstract

Articles
[1] Adetunji, R., Nordin, S., & Noor, S. (2014). The Effectiveness of Integrated Advertisement Message
Strategy in Developing Audience-Based Brand Equity. Global Business and Management Research: An
International Journal, 6(4), 308-318. http://www.gbmrjournal.com/pdf/vol.%206%20no.%204/v6n4-7.pdf
[2] Bendixen, M. T. (1993). Advertising Effects and Effectiveness. European Journal of Marketing, 27(10),
19-32. https://doi.org/10.1108/03090569310045861
[3] Childers, T. L. and Houston, M. J. (1984). Conditions for a Picture Superiority Effect on consumer
Memory. Journal of Consumer Research, September, 643-654.
[4] Hardianto, D., & Pratomo, I. A. (2012). Faktor-faktor sistem interaksi yang mempengaruhi efektifitas iklan
online. Jurnal Sistem Informasi, 4(1), 26-36. https://doi.org/10.21609/jsi.v4i1.242
[5] Kong, S., Huang, Z., Scott, N., Zhang, Z., & Shen, Z. (2019). Web advertisement effectiveness
evaluation: Attention and memory. Journal of Vacation Marketing, 25(1), 130-146.
https://doi.org/10.1177/1356766718757272
[6] Lohtia R, Donthu N, & Hershberger EK. (2003). The impact of content and design elements on banner
advertising click-through rates. Journal of Advertising Research, December, 410-418.
http://dx.doi.org/10.1017/S0021849903030459
[7] Murphy, H., & Duchowski, A. T. (2002). Perceptual gaze extent & level of detail in VR: looking outside
the box. ACM SIGGRAPH 2002 Conference Abstracts and Applications, SIGGRAPH 2002.
https://doi.org/10.1145/1242073.1242241
[8] Negm, E., & Tantawi, P. (2015). Investigating the Impact of Visual Design on Consumers’ Perceptions
towards Advertising. International Journal of Scientific and Research Publications, 5(4), 1-9.
https://www.semanticscholar.org/paper/Investigating-the-Impact-of-Visual-Design-on-NegmTantawi/5647a61fee3c44c8bac82652b86dac8100e721c9
[9] Orquin, J., & Loose, S. (2013). Attention and choice: A review on eye Movements in decision making.
Acta psychologica, 144(1), 190-206. https://doi.org/10.1016/j.actpsy.2013.06.003.
[10] Posner, M. (1980). Orienting of attention. Quarterly journal of experimental psychology, 32(1), 325.
http://dx.doi.org/10.1080/00335558008248231
[11] Rayner, K. et al. (2001). How Psychological Science Informs the Teaching of Reading. Psychological
Science in The Public Interest, 2(2), 31-74.
[12] Shimp, T. A. (2004). Advertising, Promotion, and Supplemental Aspects of Integrated Marketing
Communication. Journal of Marketing Communications, 10(4), 289-290
https://doi.org/10.1080/1352726042000250498
[13] Sukma, F., Sarma, M., & Syamsun, M. (2015). Efektivitas Iklan dalam Menumbuhkan Brand Awareness
SMA Sampoerna. Jurnal Manajemen Pengembangan Industri Kecil Menengah, 10(2), 182-193.
https://doi.org/10.29244/mikm.10.2.182-193
[14] Yang, C.-M. (2018). Effects of Message Strategy and Need for Cognition (NFC) on Consumer Attitudes:
A Case of Corporate Social Responsibility (CSR) Advertising. Open Journal of Business and Management,
6(July), 714-732. https://doi.org/10.4236/ojbm.2018.63055
Books
[15] Durianto, S., Widjaja, A. W., & Supratikno, H. (2003). Inovasi Pasar Dengan Iklan Yang Efektif. Erlangga.
[16] Jefkins, F. (1991). Modern Marketing Communications. Springer. https://doi.org/10.1007/978-94-011-
6868-7
[17] Kotler, P. (2000). Marketing Management [Millenium Ed.]. Marketing Management.
https://doi.org/10.1016/0024-6301(90)90145-T
[18] Kotler, P. (2005). Manajemen Pemasaran. [Jilid 1 dan 2]. PT Indeks Kelompok Gramedia.
[19] Kotler, P., & Amstrong, G. (2012). Principles of Marketing Global. Pearson Education.
[20] Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran [Jilid 1]. Jakarta.
20 - 31
VOLUME 3 | NUMBER 1 | APRIL 2022 31
[21] Lee, Monle, Johnson, C. (1999). Prinsip-Prinsip Pokok Periklanan dalam Perspektif Global. Kencana
Prenada Media Group.
[22] Levis, L. R. (2013). Metode Penelitian Perilaku Petani. Ledalero.
[23] Mulyana, D. (2010). Komunikasi Nonverbal. In Jurnal Komunikasi.
[24] Sobur, A. (2013). Psikologi Umum (Dalam Lintas Sejarah). CV Pustaka Setia.
https://doi.org/10.1017/CBO9781107415324.004
[25] Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitaif, Kualitatif, dan R&D. Alphabet.
[26] Sutisna. (2003). Perilaku Konsumen: Teori dan penerapannya dalam Pemasaran. Ghalia Indonesia.
[27] Zimbardo P. (1992). The human choice: Individuation, reason, and order versus deindividuation, impulse,
and chaos. University of Nebraska Press.
Undergraduate Thesis
[28] Puspitasari, I. (2009). Faktor-faktor yang mempengaruhi efektifitas Iklan Dalam Menumbuhkan Brand
Awareness [Unpublished undergraduate thesis]. Universitas Diponegoro.
Website
[29] Alexa.com (2020, September). Chart of percentage traffic from search in September 2020.
https://www.alexa.com
[30] Tribunnews.com (2020, September). Image of the advertisement on Tribunnews.com website page.
https://www.tribunnews.com

References

Articles

Adetunji, R., Nordin, S., & Noor, S. (2014). The Effectiveness of Integrated Advertisement Message Strategy in Developing Audience-Based Brand Equity. Global Business and Management Research: An International Journal, 6(4), 308-318. http://www.gbmrjournal.com/pdf/vol.%206%20no.%204/v6n4-7.pdf

Bendixen, M. T. (1993). Advertising Effects and Effectiveness. European Journal of Marketing, 27(10), 19-32. https://doi.org/10.1108/03090569310045861

Childers, T. L. and Houston, M. J. (1984). Conditions for a Picture Superiority Effect on consumer Memory. Journal of Consumer Research, September, 643-654.

Hardianto, D., & Pratomo, I. A. (2012). Faktor-faktor sistem interaksi yang mempengaruhi efektifitas iklan online. Jurnal Sistem Informasi, 4(1), 26-36. https://doi.org/10.21609/jsi.v4i1.242

Kong, S., Huang, Z., Scott, N., Zhang, Z., & Shen, Z. (2019). Web advertisement effectiveness evaluation: Attention and memory. Journal of Vacation Marketing, 25(1), 130-146. https://doi.org/10.1177/1356766718757272

Lohtia R, Donthu N, & Hershberger EK. (2003). The impact of content and design elements on banner advertising click-through rates. Journal of Advertising Research, December, 410-418. http://dx.doi.org/10.1017/S0021849903030459

Murphy, H., & Duchowski, A. T. (2002). Perceptual gaze extent & level of detail in VR: looking outside the box. ACM SIGGRAPH 2002 Conference Abstracts and Applications, SIGGRAPH 2002. https://doi.org/10.1145/1242073.1242241

Negm, E., & Tantawi, P. (2015). Investigating the Impact of Visual Design on Consumers’ Perceptions towards Advertising. International Journal of Scientific and Research Publications, 5(4), 1-9. https://www.semanticscholar.org/paper/Investigating-the-Impact-of-Visual-Design-on-Negm-Tantawi/5647a61fee3c44c8bac82652b86dac8100e721c9

Orquin, J., & Loose, S. (2013). Attention and choice: A review on eye Movements in decision making. Acta psychologica, 144(1), 190-206. https://doi.org/10.1016/j.actpsy.2013.06.003.

Posner, M. (1980). Orienting of attention. Quarterly journal of experimental psychology, 32(1), 325. http://dx.doi.org/10.1080/00335558008248231

Rayner, K. et al. (2001). How Psychological Science Informs the Teaching of Reading. Psychological Science in The Public Interest, 2(2), 31-74.

Shimp, T. A. (2004). Advertising, Promotion, and Supplemental Aspects of Integrated Marketing Communication. Journal of Marketing Communications, 10(4), 289-290 https://doi.org/10.1080/1352726042000250498

Sukma, F., Sarma, M., & Syamsun, M. (2015). Efektivitas Iklan dalam Menumbuhkan Brand Awareness SMA Sampoerna. Jurnal Manajemen Pengembangan Industri Kecil Menengah, 10(2), 182-193. https://doi.org/10.29244/mikm.10.2.182-193

Yang, C.-M. (2018). Effects of Message Strategy and Need for Cognition (NFC) on Consumer Attitudes: A Case of Corporate Social Responsibility (CSR) Advertising. Open Journal of Business and Management, 6(July), 714-732. https://doi.org/10.4236/ojbm.2018.63055

Books

Durianto, S., Widjaja, A. W., & Supratikno, H. (2003). Inovasi Pasar Dengan Iklan Yang Efektif. Erlangga.

Jefkins, F. (1991). Modern Marketing Communications. Springer. https://doi.org/10.1007/978-94-011-6868-7

Kotler, P. (2000). Marketing Management [Millenium Ed.]. Marketing Management. https://doi.org/10.1016/0024-6301(90)90145-T

Kotler, P. (2005). Manajemen Pemasaran. [Jilid 1 dan 2]. PT Indeks Kelompok Gramedia.

Kotler, P., & Amstrong, G. (2012). Principles of Marketing Global. Pearson Education.

Kotler, P., & Keller, K. L. (2009). Manajemen pemasaran [Jilid 1]. Jakarta.

Lee, Monle, Johnson, C. (1999). Prinsip-Prinsip Pokok Periklanan dalam Perspektif Global. Kencana Prenada Media Group.

Levis, L. R. (2013). Metode Penelitian Perilaku Petani. Ledalero.

Mulyana, D. (2010). Komunikasi Nonverbal. In Jurnal Komunikasi.

Sobur, A. (2013). Psikologi Umum (Dalam Lintas Sejarah). CV Pustaka Setia. https://doi.org/10.1017/CBO9781107415324.004

Sugiyono. (2013). Metode Penelitian Pendidikan Pendekatan Kuantitaif, Kualitatif, dan R&D. Alphabet.

Sutisna. (2003). Perilaku Konsumen: Teori dan penerapannya dalam Pemasaran. Ghalia Indonesia.

Zimbardo P. (1992). The human choice: Individuation, reason, and order versus deindividuation, impulse, and chaos. University of Nebraska Press.

Undergraduate Thesis

Puspitasari, I. (2009). Faktor-faktor yang mempengaruhi efektifitas Iklan Dalam Menumbuhkan Brand Awareness [Unpublished undergraduate thesis]. Universitas Diponegoro.

Website

Alexa.com (2020, September). Chart of percentage traffic from search in September 2020. https://www.alexa.com

Tribunnews.com (2020, September). Image of the advertisement on Tribunnews.com website page. https://www.tribunnews.com

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Published

2023-11-14

How to Cite

1.
Pradinata IPEK, Supartha AAARP. The influence of brand awareness, brand loyalty, and perceived quality on customer satisfaction . REVENUE [Internet]. 2023Nov.14 [cited 2023Dec.5];3(1):20-31. Available from: https://journal.undiknas.ac.id/index.php/REVENUE/article/view/4514

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