Vol. 5 No. 1 (2024)

Articles

• Gen Z’s purchase intention: Does Tiktok’s advertising value impact them?

  Vonezyo Yupanzara Dharomesz

  1-10

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  Abstract Views: 3246 times | Downloaded: 2119 times

• Analysis of job stress during the COVID-19 pandemic on teacher performance

  Pretty Luci Lumbanraja, Penny Chariti Lumbanraja, Sindak Panaili Lumbanraja

  11-19

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  Abstract Views: 326 times | Downloaded: 257 times

• Quality control planning to minimize waste at a manufacturing company

  Najib Salim

  20-28

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  Abstract Views: 896 times | Downloaded: 500 times

• Examining the importance of digital marketing strategies in brand creation for SMEs in Malaysia

  Kharmeyni Jumbulingam, Hossam Fadel, Diaa M. A. Al-Daqqaq, Caren Angellina Mimaki

  29-40

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  Abstract Views: 1426 times | Downloaded: 1014 times

• Examining the social issues and challenges encountered by Bangladeshi foreign labors

  Kharmeyni Jumbulingam, Hossam Fadel, H. M. Naseef Akbar Talukder, Ni Made Sumarningsih

  41-56

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  Abstract Views: 371 times | Downloaded: 287 times

• Potential and challenges of blockchain technology implementation in Higher Education: A systematic literature review

  Gusi Putu Lestara Permana, Komang Ayu Widyani Martatika

  57-67

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  Abstract Views: 483 times | Downloaded: 342 times

• Exploring the mediating role of beauty influencer effectiveness on skincare products: Does credibility still influence purchase intention?

  Desak Made Febri Purnama Sari, Made Ayu Sintya Nandini, Ni Made Sumarningsih, Ida Nyoman Basmantra

  68-76

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  Abstract Views: 771 times | Downloaded: 596 times

• Understanding sample product quality, purchase decision, and brand awareness of Nescafe

  Adimas Rangga Kiswara

  77-85

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  Abstract Views: 1085 times | Downloaded: 597 times