Vol. 5 No. 1 (2024)
Articles
-
Gen Z’s purchase intention: Does Tiktok’s advertising value impact them?
Published by:
International Office
Universitas Pendidikan Nasional
Jl. Bedugul No.39, Sidakarya, Denpasar Selatan, Kota Denpasar, Bali 80224
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.