Potential and Strategy for the Development of Pengelukatan Telaga Waja as a Religious Tourism Attraction in Kenderan Tourism Village, Gianyar

Authors

  • Gusti Alit Suputra Universitas Hindu Indonesia
  • Herny Susanti Universitas Hindu Indonesia
  • Ni Wayan Wina Premayani Universitas Hindu Indonesia

DOI:

https://doi.org/10.38043/jimb.v8i1.4289

Keywords:

Attraction, Alternative Tourism, Religious Tourism, Pengelukatan Telaga Waja

Abstract

The development of religious tourism is used as an alternative to tourism development in the new normal era, including Kenderan Tourism Village. However, various technical problems still need to be solved in its operations and development efforts. This study aims to identify the potential and formulate a strategy for developing Pengelukatan Telaga Waja as a religious tourism attraction in Kenderan Tourism Village, Tegalalang, Gianyar. A type of qualitative descriptive research that identifies the potential and strategy of developing vehicle tourism villages as religious tourism by conducting observations and structured interviews on three informants selected by purposive sampling and meeting inclusion criteria. All results are interpreted using tourism area life cycle theory. As a result, the Pengelukatan Telaga Waja could be a religious tourism attraction in Kenderan Tourism Village, Gianyar District. The potential of the village with good natural resources and prioritizing elements of the sacred language, spirituality, and religion based on Balinese local wisdom makes Pengelukatan telaga waja favored by tourists. The results of the 4A analysis show that Pengelukatan Telaga Waja meets the attractive aspect (natural nuances that provide a sense of sacred mystique and still prioritize the religious side), amenities (there are facilities for post melukat meditation at Pancoran Solas), accessibility (road access to the Pengelukatan Telaga Waja site is quite good), and ancillary (the management of this Pengelukatan Telaga Waja place already has a management institution by Puri Figures). SWOT analysis shows that the Pengelukatan Telaga Waja meets all the criteria of a good SWOT as a religious tourism attraction in Kenderan Tourism Village, and improving the image of the area is the main development strategy.

Downloads

Download data is not yet available.

References

Adnyana, I. M. D. M. (2021). Populasi dan Sampel. In Metode Penelitian Pendekatan Kuantitatif (1st ed., pp. 103–116). CV. Media Sains Indonesia.

Andiani, N. D., Mahardika, A. A. N. Y. M., Trianasari, T., & Rahmawati, P. I. (2021). Marketing Strategy: Covid-19 VS Tourism Village (Case Study of Social Media Utilization in Sidetape Village North Bali). Proceedings of the 6th International Conference on Tourism, Economics, Accounting, Management, and Social Science (Teams 2021), 051. https://doi.org/10.2991/aebmr.k.211124.051

Arintoko, A., Ahmad, A. A., Gunawan, D. S., & Supadi, S. (2020). Community-Based Tourism Village Development Strategies: A Case of Borobudur Tourism Village Area, Indonesia. GeoJournal of Tourism and Geosites, 29(2), 398–413. https://doi.org/10.30892/gtg.29202-477

Butler, R. (1997). Modeling tourism development. Tourism, Development, and Growth: The Challenge of Sustainability, 109–125. https://doi.org/10.13140/RG.2.2.26359.55209

Choliq, A. (2011). Manajemen haji dan wisata religi. Semarang: Mitra Cendikia.

Darwin, M., Mamondol, M. R., Sormin, S. A., Nurhayati, Y., Tambunan, H., Sylvia, D., Adnyana, I. M. D. M., Prasetiyo, B., Vianitati, P., & Gebang, A. A. (2021). Quantitative approach research method (T. S. Tambunan, Ed.; 1st ed.). CV Media Sains Indonesia.

Gorda, A. A. A. N. S. R., Sudharma, K. J. A., & Sutrisni, K. E. (2023). Melukat Ritual for Commercialization and Protection Toward Cultural Tourism in Bali. In Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022) (pp. 618–629). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-93-0_73

Hidayah, M. A., & Farhan, M. (2023). Bali’s Sustainable Tourism Practices: Efforts and Challenges. In Proceedings of the 3rd International Conference on Business Law and Local Wisdom in Tourism (ICBLT 2022) (pp. 71–78). Atlantis Press SARL. https://doi.org/10.2991/978-2-494069-93-0_10

Lestari, N. P. N. E., Adi, I. N. R., Suasih, N. N. R., & Sumantri, A. (2020). Mapping the Potential and the Development of Kendran as a Tourism Village Model in Bali. Jurnal Bali Membangun Bali, 1(3), 193–220. https://doi.org/10.51172/jbmb.v1i3.143

Octaviani, L. K., & Marshanda, A. P. (2023). Development of Puja Mandala as a Religious Tourism Attraction in Bali. Jurnal Manajemen Perhotelan dan Pariwisata, 6(1), 125–131. https://doi.org/10.23887/jmpp.v6i1.57994

Pendit, N. S. (1994). Ilmu pariwisata sebuah pengantar. Perdana.

Purnamawati, I. G. A., Jie, F., & Hatane, S. E. (2022). Cultural Change Shapes the Sustainable Development of Religious Ecotourism Villages in Bali, Indonesia. Sustainability, 14(12), 7368. https://doi.org/10.3390/su14127368

Ruru, J. M., Londa, V. Y., Palar, N. R. A., & Rompas, W. Y. (2022). Management of Religious Tourism Objects Based on Local Wisdom. Journal La Sociale, 3(5), 197–208. https://doi.org/10.37899/journal-la-sociale.v3i5.722

Sari, P. R. J., Wisuda, N. N. S., & Yulianti, N. M. D. R. (2022). The ‘Melukat’ Tradition as Millennial Religious Tourism In Badung, Bali. Jurnal Antropologi: Isu-Isu Sosial Budaya, 24(2), 241. https://doi.org/10.25077/jantro.v24.n2.p241-248.2022

Sudaryati, N. L. G., & Adnyana, I. M. D. M. (2018). The Use and Meaning of Water in the Vedas. VIDYA WERTTA: Media Komunikasi Universitas Hindu Indonesia, 1(2), 107–116. https://doi.org/10.32795/vw.v1i2.194

Sutapa, I. W., Ayu, G., Sriyanti, K., Astawa, I. N., & Wiyasa, I. K. (2023). Pengembangan Penglukatan Pancoran Solas Development of Penglukatan Pancoran Solas Pura Taman Mumbul to Become an International Religious Tourism Destination. Jurnal Abdimas Multidisplin, 1(2), 123–130. https://doi.org/10.35912/jamu.v1i2.1837

Tjiptono, F. (2008). Strategi pemasaran. CV. Andi Offset.

Wiratno, W., Withaningsih, S., Gunawan, B., & Iskandar, J. (2022). Ecotourism as a Resource Sharing Strategy: Case Study of Community-Based Ecotourism at the Tangkahan Buffer Zone of Leuser National Park, Langkat District, North Sumatra, Indonesia. Sustainability, 14(6), 3399. https://doi.org/10.3390/su14063399

Yuni, L. K. H. K., & Artana, I. W. A. (2021). Eco-spiritual tourism as alternative tourism in Taro Village: Opportunity and challenge. Journal of Applied Sciences in Travel and Hospitality, 4(2), 67–76. https://doi.org/10.31940/jasth.v4i2.67-76

Downloads

Published

2023-06-25

How to Cite

1.
Suputra GA, Susanti H, Premayani NWW. Potential and Strategy for the Development of Pengelukatan Telaga Waja as a Religious Tourism Attraction in Kenderan Tourism Village, Gianyar. j.imb [Internet]. 2023Jun.25 [cited 2024May2];8(1):17-23. Available from: https://journal.undiknas.ac.id/index.php/manajemen/article/view/4289

Issue

Vol. 8 No. 1 (2023)

Section

Articles

License

Copyright (c) 2023 Gusti Alit Suputra, Herny Susanti, Ni Wayan Wina Premayani

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.