Uncovering Customer Reuse Intention on Coffee Shop Mobile Application: Is That Impactful?


  • Kim Gwi Gon Kumoh National Institute of Technology
  • Ida Ayu Iswari Pidada Universitas Pendidikan Nasional




Fore Coffee Application, Perceived Usefulness, Perceived Ease of Use, Reuse Intention, Perceived Value


This study aims to explore the factors influencing customer behavior by examining the reuse intention of mobile applications, specifically focusing on Fore Coffee’s customers. Utilizing the Technology Acceptance Model (TAM), the research investigates how perceived usefulness, perceived ease of use, and perceived value impact the intention to reuse the Fore Coffee mobile application. Data were gathered through a survey of Fore Coffee customers in Bali, employing non-probability sampling techniques, with purposive sampling as the specific method. The analysis was conducted using multiple linear regression analysis via SPSS software to determine the relationships between the independent variables (perceived usefulness, perceived ease of use, and perceived value) and the dependent variable (reuse intention). The findings reveal that perceived value does not significantly affect the intention to reuse the Fore Coffee mobile application. In contrast, perceived usefulness and perceived ease of use both have a partially significant positive impact on the reuse intention. These results suggest that while the perceived value of the app might not directly influence customers' decision to continue using it, factors such as its usefulness and ease of use play crucial roles in fostering reuse intentions. This insight is valuable for app developers and marketers aiming to enhance customer retention through improved user experience and functionality.


Download data is not yet available.


Abramowicz, W., Kalczynski, P.J., & Wcel, K. (2002). Filtering the web to feed data warehouses.DOI: https://doi.org/10.1007/978-1-4471-0137-6

Afira, N., & Yuliati, E. (2019). Factors Affecting Reuse Intention on Mobile Shopping Application. IPTEK Journal of Proceedings Series, 0(5), 551. https://doi.org/10.12962/j23546026.y2019i5.6429

Bhattacherjee, A et.al. Understanding information systems continuance: an expectation-confirmation model. MIS Quarterly 25. 2001, pp. 351370.

Burkhanov, A. (2020). INVESTMENT PROCESSES IN INDUSTRIAL ENTERPRISES AND INNOVATIVE DEVELOPMENT. , 1(23). https://ejournal.tsue.uz/index.php/archive/article/view/2717

Chege, S.M., Wang, D., & Suntu, S.L. (2019). Impact of information technology innovation on firm performance in Kenya. Information Technology for Development, 26, 316 - 345.doi : 10.1080/02681102.2019.1573717

Choi, H., & Park, J. (2009). Effects Characteristics of Mobile Information Service on Satisfaction and Reuse Intention. The Journal of the Korea Contents Association, 9, 411-422. DOI : 10.5392/JKCA.2009.9.9.411

Davis, F. D. (1989). Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology. MIS Quarterly, 13(3), 319340. https://doi.org/10.2307/249008

Engel, J., and Blackwell, R. (1982). Consumer behavior, 4thedition. Hinsdae, Lillinois, The Dryden Press, 321-326.

Giovanis, A., Athanasopoulou, P., Assimakopoulos, C., & Sarmaniotis, C. (2019). Adoption of mobile banking services: A comparative analysis of four competing theoretical models. International Journal of Bank Marketing, 37 (5), 1165-1189.

Hasan, Haslinda & Poh, Teo & Raja, Kiong & Raja, Azimah & Ainuddin, Omar. (2014). EFFECTS OF PERCEIVED VALUE AND TRUST ON CUSTOMER LOYALTY TOWARDS FOREIGN BANKS.

Hausman, A. V., & Siekpe, J. S. (2008). The effect of web interface features on consumer online purchase intentions. Journal of Business Research, 62(1), 5-13. https://doi.org/10.1016/j.jbusres.2008.01.018

Henderson, Ron & Divett, Megan. (2003). Perceived usefulness, ease of use and electronic supermarket use. International Journal of Human-Computer Studies. 59. 383-395. 10.1016/S1071-5819(03)00079-X.

Hellier, Phillip K., Geursen, Gus M., Carr, Rodney A. and Rickard, John A. 2003, Customer repurchase intention: a general structural equation model, European journal of marketin. vol. 37, no. 11, pp. 1762-1800.

Hong W, Chan FKY, Thong JYL (2021) Drivers and inhibitors of internet privacy concern: a multidimensional development theory perspective. Journal of Business Ethics 168(3): 539564.

Jahangir, N. and Begum, N. (2008) The Role of Perceived Usefulness, Perceived Ease of Use, Security and Privacy, and Customer Attitude to Engender Customer Adaptation in the Context of Electronic Banking. African Journal of Business Management, 2, 32-40.

Jatimoyo, D., Rohman, F., & Djazuli, A. (2021). The effect of perceived ease of use on continuance intention through perceived usefulness and trust. International Journal of Research In Business and Social Science, 10, 430-437. DOI : 10.20525/IJRBS.V10I4.1223

Keeney, R.L. (1999), The value of internet commerce to the customer, Management Science, Vol. 45 No. 4, pp. 533-42

Kelly, L. (2010). Skill Development and Assessment in Elementary Physical Education. Published Online.

Kulkarni, S.M., Bhuite, S.R., Gangamwar, O.H., & Randive, S. (2021). Setudnyan Application. Proceedings of National Conference on Relevance of Engineering and Science for Environment and Society.

Kotler, P. and Keller, K.L. (2012) Marketing Management. 14th Edition, Pearson Education.

Maceli, K.M. (2011). Changes In The Development Process Of Mobile Phone Applications Bring Opportunities For Developers And More Options To Consumers. Journal of Business Case Studies, 7, 31-36. DOI : https://doi.org/10.19030/JBCS.V7I3.4266

Malhotra, N. K., Kim, S. S., & Agarwal, J. (2004). Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model. Information Systems Research, 15(4), 336355. https://doi.org/10.1287/isre.1040.0032

Mbuva, G. (2023). Quantitive Descriptive Research: Definition,Types,Methodology,Characteristic,Examples and Advantages.

Meiryani, M., Dhiwayani, J.A., Lusianah, L., & Lesmana, T., (2022). Business Technology is Creating Jobs on Economic Growth in Indonesia. Proceedings of the 8th International Conference on Education and Training Technologies. DOI : https://doi.org/10.1145/3535756.3535762

Nabila, Z., & Kuswanto, A. (2022). Pengaruh Perceived Value Terhadap Loyalitas Konsumen Melalui Kepuasan Konsumen Pada Kopi Kenangan Jakarta. Jurnal Administrasi Dan Manajemen, 12(1), 3948. https://doi.org/10.52643/jam.v12i1.1973

Nemoto, T. and Beglar, D. (2014) Developing Likert-Scale Questionnaires. In: Sonda, N. and Krause, A., Eds., JALT2013 Conference Proceedings, JALT, Tokyo.

Radner, R., & Rothschild, M. (1975). On the allocation of effort. Journal of Economic Theory, 10(3), 358-376. https://doi.org/10.1016/0022-0531(75)90006-X

Raja, S.S., Rossotto, C.M., Paradi-Guilford, C., Kuek, S.C., & Kelly, T. (2012). New frontiers and opportunities in work : ICT is dramatically reshaping the global job market.

Raksadigiri, M.W., & Wahyuni, S. (2020). PERCEIVED EASE OF USE EFFECT ON PERCEIVED USEFULNESS AND ATTITUDE TOWARDS USE AND ITS IMPACT ON BEHAVIOURAL INTENTION TO USE. International Journal of Advanced Research. DOI : 10.21474/ijar01/12167

Renny, Suryo Guritno, and Hotniar Siringoringo. (2013). Perceived Usefulness, Ease of Use, and Attitude Towards Online Shopping Usefulness Towards Online Airlines Ticket Purchase. https://doi.org/10.1016/j.sbspro.2013.06.415.

Snchez, L.A., & Rodrguez, J.S. (2008). Overview of the New User Centred Mobile Applications. 2008 The Second International Conference on Next Generation Mobile Applications, Services, and Technologies, 167-173. https://doi.org/10.1109/NGMAST.2008.79

Sumaedi, S., Yarmen, M., Bakti, I.G., Rakhmawati, T., Astrini, N., & Widianti, T. (2016). The integrated model of theory planned behavior, value, and image for explaining public transport passengers intention to reuse. Management of Environmental Quality: An International Journal, 27, 124-135.DOI : 10.1108/MEQ-03-2015-0027

Wilson, N. (2019). The Impact of Perceived Usefulness and Perceived Ease-of-Use toward Repurchase Intention in the Indonesian E-Commerce Industry, Jurnal Manajemen Indonesia. 19(3), 241-249. https://doi.org/10.25124/jmi.v19i3.2412

Xian, L. (2001). On the Development of Internet. Journal of Sanming College.

Yuliana, O. (2000). PENGGUNAAN TEKNOLOGI INTERNET DALAM BISNIS. DOI : https://doi.org/10.9744/JAK.2.1.PP.

Zeithaml, V.A. (2000), Service quality, profitability, and the economic worth of customers: what we know and what we need to learn, Academy of Marketing Science Journal, Vol. 28 No. 1, pp. 67-85.




How to Cite

Gon KG, Pidada IAI. Uncovering Customer Reuse Intention on Coffee Shop Mobile Application: Is That Impactful?. j.imb [Internet]. 2024Jul.4 [cited 2024Jul.16];9(1):11-9. Available from: https://journal.undiknas.ac.id/index.php/manajemen/article/view/4989