INVESTIGATING SOCIAL PHENOMENON IN THE COMMUNITY OF DENPASAR CITY IN USING GOPAY AS A STARTUP DIGITAL TRANSACTION TOOL IN THE INDUSTRIAL REVOLUTION 4.0 ERA

Authors

  • Ni Luh Putu Sariani Universita Pendidikan Nasional
  • Ketut Tanti Kustina Universitas Pendidikan Nasional

Keywords:

Startup, Gopay, Digital Transactions, Industrial Revolution 4.0

Abstract

Denpasar, as the center of Bali, has great access to the use of digitalization as a tool for business transactions, payments, and the current circulation of money. That fact that it is just one touch away and efficient is what people need in the midst of the onslaught of the industrial revolution 4.0 era. The community benefits from a digitalization system in which people can make transactions without having to go anywhere. In addition to the convenience, there is also anxiety about the phenomenon of society switching from conventional markets to market digitization. The purpose of this study is to find out and explore the impact of using GoPay as a digital transaction tool for startups by the people of Denpasar as a social phenomenon that occurred in the industrial revolution 4.0 era. This study uses a combination research method (mix methods) that combines qualitative descriptive referring to phenomenology with quantitative in the form of percentage figures of GoPay as a digital transaction tool. The result of this research shows that GoPay is predominantly used to fulfill consumer consumption of GoFood products by 75% because it is supported by various promos and discounts offered on GoFood purchase transactions from four types of menu options that can be done with digital transactions, namely GoDrive, GoCar, GoFood and GoShop. In addition, GoFood MSME partners will greatly benefit from using the Gopay e-wallet, especially in marketing through the Gojek application, applying accounting information technology for digital transactions more efficiently in making payments, making it easier to recap daily income and in making periodic financial reports.

References

Hardiyanto, L. (2018). Motivasi Mahasiswa menjadi Start Up Digital Enterpreneur (Technopreneurship). Jurnal Ilmu Pendidikan (JIP) STKIP Kusuma Negara, 10(1), 1–15.

Hasan, M., Roslan, A. H., Hendrayani, E., Sudirman, A., Jamil, M., Sitaniapessy, R. H. Basoeky, U., Fauziah, Yasa, N. N. K. & Wardhana, A. (2021). Kewirausahaan. Media Sains Indonesia.

Ipsos. (2020). The Evolution of The Digital Wallet: Driving The Next Wave of Growth. 1–8. https://www.ipsos.com/en-id/ipsos-media-conference-strategi-menang-tanpa-bakar-uang

Jaya, M. A., Ferdiana, R., & Fauziati, S. (2017). Analisis Faktor Keberhasilan Startup Digital di Yogyakarta. Prosiding Snatif, 167–173.

Juniarti, K., Isharijadi, & Yusdita, E. E. (2021). Persepsi Pengguna E-Money pada Usaha Rintisan di Kota Madiun. Jurnal Bisnis & Kewirausahaan, 17(2), 166–176.

Kurniawan, T. A., Othman, M. H. D., Hwang, G. H., & Gikas, P. (2022). Unlocking digital technologies for waste recycling in Industry 4 . 0 era?: A transformation towards a digitalization-based circular economy in Indonesia. Journal of Cleaner Production, 357(2022), 1–16.

Mahani, S. A. E. (2019). Profile Digital Payment di Indonesia (Peluang dan Resiko). Universitas Islam Bandung, 1–15. http://repository.unisba.ac.id/xmlui/bitstream/handle/123456789/26753/fulltext_ppr_mahani_oin_2019-2.pdf?sequence=1&isAllowed=y

Mujahidin, A., & Astuti, R. P. F. (2020). Pengaruh Fintech e-wallet Terhadap Perilaku Konsumtif Pada Generasi Millennial. Inovbiz: Jurnal Inovasi Bisnis, 8(2), 143–150.

Munthe, I. R., Nasution, A .P., & Rambe, B. H. (2021). Transaksi Uang dan Dompet Digital Pada Saat Masa Pandemi Virus Corona (Covid-19). Jurnal Teknologi Informasi Dan Komunikasi, 12(1), 1–6.

Mustaqima, Z. Z., Agustin, I. W., & Utomo, D. M. (2018). Karakteristik Moda Angkutan Umum Berbasis Online Di Jakarta Selatan. Jurnal Tata Kota Dan Daerah, 10(2), 99–106.

Permadi, D. (2022). Kominfo Pastikan Program Pengembangan Startup Digital Lanjut di 2022. Jawa Pos.Com. https://www.jawapos.com/nasional/01/01/2022/kominfo-pastikan-program-pengembangan-startup-digital-lanjut-di-2022/

Rahmawati, R. N., & Narsa, I. . M. (2019). Intention to Use e-Learning: Aplikasi Technology Acceptance Model (TAM). Owner: Riset & Jurnal Akuntansi, 3(2), 260–269.

Ries, E. (2011). The Lean Startup. New York, NY: Crown Business Division. Random House,.

Sari, A. N., Mintarti, S. U., &, & Utomo, S. H. (2020). Penggunaan E-wallet dalam Membentuk Perilaku Konsumsi Mahasiswa. Jurnal Pendidikan: Teori, Penelitian, Dan Pengembangan, 5(12), 1860–1866.

Tumuwe, R., Damis, M., & Mulianti, T. (2018). Pengguna Ojek Online di Kalangan Mahasiswa Universitas Sam Ratulangi Manado. Holistik: Journal of Social and Culture, 1–19.

Walfajri, M. (2022). Terus Meningkat, Transaksi Digital Banking Capai Rp 8.047,1 Triliun Per Februari 2022. Kontan.Co.Id. https://keuangan.kontan.co.id/news/terus-meningkat-transaksi-digital-banking-capai-rp-80471-triliun-per-februari-2022-1

Widiyasari, R., & Achadiyah, B. N. (2019). Computer Anxiety, Computer Self-Efficacy dan Perceived Usefulness oleh Pelaku UMKM. Jurnal Akuntansi Aktual, 5(3), 203–214.

Downloads

Published

2022-08-30

How to Cite

Sariani, N. L. P., & Kustina , K. T. . (2022). INVESTIGATING SOCIAL PHENOMENON IN THE COMMUNITY OF DENPASAR CITY IN USING GOPAY AS A STARTUP DIGITAL TRANSACTION TOOL IN THE INDUSTRIAL REVOLUTION 4.0 ERA. International Conference Faculty of Economics and Business, 1(1), 90-100. Retrieved from https://journal.undiknas.ac.id/index.php/icfeb/article/view/3545