Training and Assistance in Digital Marketing Strategies for Managing SMEs Business at Melasti Beach in Ungasan Village


  • Upayana Wiguna Eka Saputra Politeknik Negeri Bali
  • Alma Pia Garcia Reyes Nueva Ecija University of Science and Technology
  • Ida Ayu Putri Widiasuari Riyasa Politeknik Negeri Bali
  • Nyoman Indah Kusuma Dewi Politeknik Negeri Bali
  • I Wayan Wirga Politeknik Negeri Bali



MSMES, Digital Marketing, CRM


The problem faced by the MSMES group (Local Culinary) is their inability to utilize digital media to promote the culinary culture of the community in Ungasan Village, Kuta Selatan Sub-district, and Badung Regency. The purpose of this activity is to provide social media training to the MSMES group (Local Culinary) to enable them to use digital media professionally. The expected benefits are that the MSMES group (Local Culinary) will be able to increase their product sales online and expand their market share. The methodology of this activity includes providing digital marketing training and giving an understanding of all the activities that can be done by the MSMES group (Local Culinary), from creating photo and video content with captions to making content calendars and using them. Advertising through social media and email to promote their business. The results of this activity are the creation of professional product image and video content, planned content calendars, and the use of advertisements to promote their products. This activity also benefits Politeknik Negeri Bali as the implementing institution by sharing knowledge with the wider community.


Download data is not yet available.


Dewi, N. I. K., Adiningrat, G. P., Wirga, I. W., Putra, U. W. E., & Sukartini, N. W. (2022), “Development of a Conceptual Framework for Relationships between Social Media Marketing and Intentions to Stay at Five-Star Hotels”, Journal of Business and Management Studies, 4(4), 137–150.

Dewi, N. I. K., Wirga, I. W., Putra, U. W. E., Adinigrat, G. P., & Riyasa, I. A. P. W. (2022). The Influence of Social Media Marketing to Gen-Z’s Purchase Intention to Stay in a Hotel. In A. Azizah & E. D. Ariyani (Eds.), Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) (pp. 364–370). Atlantis Press SARL.

Dirsehan, T. (2015), “Gaining competitive advantage in tourism marketing: a text mining approach to hotel visitors’ comments in Durres”, International Conference on Management, Business and Economics, November, pp. 40-45.

Dumitriu, D., Militaru, G., Deselnicu, D. C., Niculescu, A., & Popescu, M. A. M. (2019). A perspective over modern SMEs: Managing brand equity, growth and sustainability through digital marketing tools and techniques. Sustainability, 11(7), 2111.

Elly, T. and Boter, H. (2014), “Increasing the competitive strength of Tanzanian tourism firms-the strategic role of information technology”, Business Management Review, Vol. 14, pp. 41-57, available at: pdf?_ga=2.194690797.1735689451.1574448504-1278020550.1559510179

Gupta, S.D. (2015), “Comparative advantage and competitive advantage: an economics perspective and a synthesis”, Athens Journal of Business and Economics, Vol. 1 No. 1, pp. 9-22.

Hartanto, Y., Firmansyah, M. A., & Adhrianti, L. (2022, April). Implementation Digital Marketing Pesona 88 Curup in to Build Image for the Decision of Visit Tourist Attraction. In 4th Social and Humanities Research Symposium (SoRes 2021) (pp. 589-594). Atlantis Press.

Ida Bagus Gede Dananjaya, Upayana Wiguna Eka Saputra, I Gusti Ngurah Sanjaya, I Putu Yoga Laksana, & Sagung Mas Suryaniadi. (2023). Sosial Media Marketing Pada Brand Images Program Studi Bisnis Digital Politeknik Negara Bali. Jurnal Riset Manajemen Dan Ekonomi (JRIME), 1(1), 126–140.

Ismail, A., Foboy, N. A., Mohamad Nor, A., Abdullah, A. A., & Ismail, Y. (2019). TRAINING MANAGEMENT AS AN ANTECEDENT OF TRAINING TRANSFER. Journal of Nusantara Studies (JONUS), 4(1), 136.

Jani, D. and Minde, M. (2016), “East African tourism destination competitiveness: a comparison of Uganda and Tanzania”, ORSEA Journal, Vol. 6 No. 1, pp. 49-70.

Malesev, S., & Cherry, M. (2021), “Digital and social media marketing-growing market share for construction SMEs”, Construction Economics and Building, 21(1), 65-82.

Munsch, A. (2021). Millennial and generation Z digital marketing communication and advertising effectiveness: A qualitative exploration. Journal of Global Scholars of Marketing Science, 31(1), 10-29.

Ni Putu Devi Antari, Ida Nyoman Basmantra, Saputra, U. W. E., & Bandem, I. G. A. P. (2022). Dominasi Keterampilan Wirausaha dan Inovasi Produk terhadap IKeberhasilan Usaha pada SMES Perak Celuk i. Jurnal Riset Inspirasi Manajemen Dan Kewirausahaan.

Porter, M.E. (1990), The Competitive Advantage of Nations, The Free Press, New York, NY.

Purva, M., Ravichandran, L., Thyagarajan, M., Kumar Ej, S., & Ramakrishnan, R. (2020). PG125 Training the trainers- novel simulation training program for interprofessional faculties. Theme 3 – Activity, A100.1-A100.

Putri, R., Muhammad Chasan Amrulloh, Joko Sutrisno, S Saptana, & Nufera Lupika Dani. (2023). Government Policy Strategy towards Empowering MSMEs in the Covid-19 Pandemic at the Bulak Fish Market Center, Surabaya City. Athena: Journal of Social, Culture and Society, 1(3), 93–101.

Rifqi Nurfakhrurozi, Upayana Wiguna Eka Saputra, & Ida Bagus Gede Dananjaya. (2023). Analysis And Design Of E-Commerce Website As An Electronic Sales Media. Journal of Management and Creative Business, 1(2), 87–102.

Samara State Technical University, Alekin, D. Y., Samara State Technical University, Sorokin, A. V., Samara State Technical University, & Yagovkin, G. N. (2020). TRAINING PERFORMANCE STAFF FOR OPTIMIZATION OF WORKING FUNCTIONS. XXI Century: Resumes of the Past and Challenges of the Present Plus, 9(50).

Saputra, U. W. (2021). The role of user experience towards customer loyalty with mediating role of customer satisfaction at Shopee. 2(2).

Saputra, U. W. E., & Darma, G. S. (2022). The Intention to Use Blockchain in Indonesia Using Extended Approach Technology Acceptance Model (TAM). CommIT (Communication and Information Technology) Journal, 16(1), 27–35.

Wirga, I. W., Dewi, N. I. K., Pasek, I. K., Saputra, U. W. E., & Dananjaya, I. B. (2022). The Effect of Entertainment, Interaction, Customization, Trendiness, and Ewom (Electronic Word Of Mouth) Againts Brand Image in The Digital Bussiness Study Program of Bali State Polytechnic. In A. Azizah & E. D. Ariyani (Eds.), Proceedings of the International Conference on Applied Science and Technology on Social Science 2022 (iCAST-SS 2022) (pp. 35–42). Atlantis Press SARL.

Yasmin, A., Tasneem, S. and Fatem, K. (2015), “Effectiveness of digital marketing in the challenging age: an empirical study”, International Journal of Management Science and Business Administration, Vol. 1 No. 5, pp. 69-80.




How to Cite

Eka Saputra UW, Reyes APG, Riyasa IAPW, Dewi NIK, Wirga IW. Training and Assistance in Digital Marketing Strategies for Managing SMEs Business at Melasti Beach in Ungasan Village. PARTA [Internet]. 2024Jan.3 [cited 2024Jun.15];4(2):90-9. Available from: