Pengembangan Wisata Spiritual Penglukatan di Pura Tirta Empul

Authors

  • Ni Putu Devighita Tasya Maharani Universitas Udayana
  • Ida Ayu Putu Suryantari Universitas Udayana
  • I Putu Gde Sukaatmadja Universitas Udayana
  • Ni Nyoman Kerti Yasa Universitas Udayana

DOI:

https://doi.org/10.38043/jimb.v8i1.4316

Keywords:

Strategi Pemasaran, Analisis SWOT, EFAS-IFAS, Pariwisata Spiritual

Abstract

Tujuan dari penelitian ini adalah untuk menyusun strategi pemasaran yang cocok diterapkan pada wisata spiritual penglukatan di Pura Tirta Empul dalam rangka meningkatkan jumlah kunjungan ke destinasi wisata tersebut. Teknik analisis yang digunakan adalah Analisis SWOT dan Matrik Internal Eksternal. Analisis SWOT menggabungkan faktor eksternal peluang (peluang) dan ancaman (ancaman) dengan faktor internal kekuatan (kekuatan) dan kelemahan (kelemahan). Wisata spiritual penglukatan Pura Tirta Empul terletak di kaudran I - situasi yang sangat menguntungkan berdasarkan hasil penelitian pada diagram Matrix SWOT. Di kuadran I, destinasi wisata penglukatan Pura Tirta Empul memiliki peluang dan kekuatan yang dapat dimanfaatkan, sehingga strategi pemasaran yang cocok dipilih untuk diterapkan adalah: strategi pengembangan pasar, pengembangan produk, penetrasi pasar, dan diversifikasi.

Downloads

Download data is not yet available.

References

Anjani, A. and Yasa, N.N.K. (2019). The Role Of Product Innovation In Mediating The Influence Of Entrepreneurship Orientation On Marketing Performance (A Study On Silver Craft Msmes In Celuk, Gianyar). Journal of Business Management and Economic Research, 3 (3), 1-18.

Arimbawa, AAGBD, Sumantra, IBK, Adnyani, NPAN, Yasa, N.N.K. (2022). Business Strategy in the Restaurant "Pada Wareg Eco Park" Based on Internal-External Matrix. International Journal of Recent Research in Interdiciplinary Sciences.

Bahadori, S R. (2018). Tourist’s View On Islamic Spiritual Tours (Case Study: Yazd, Iran). Journal of Islamic Marketing.

Brahmanthara, K.A. dan Yasa, N.N.K. (2018). Peran Keunggulan Bersaing Memediasi Inovasi Produk Terhadap Kinerja Pemasaran. Prosiding Seminar Nasional AIMI, 8 (1)

Bhawanta,IWDS, I Ketut Putra Erawan, Tedi Erviantono (2022) Implementasi Kebijakan Peraturan Daerah Kabupaten Gianyar Nomor 2 Tahun 2019 Tentang Pelestarian Cagar Budaya terhadap Pura Tirta Empul. Jurnal Ilmu Politik. Vol 1.(1)

David, F. R., & David, F. R. (2015). Strategic Management: A Competitive Advantage Approach, Concepts & Cases, 15th Edition. USA: Pearson Education Limited.

Garg, A., Misra, P., Gupta, S., Goel, P. and Saleem, M. (2021). Prioritizing Motivators Influencing Intentions To Visit Spiritual Destinations In India: An Application Of Analytical Hierarchical Process (AHP) Approach, Journal Of Tourism Futures

Jauhari, V. and Sanjeev, G.M. (2010). Managing Customer Experience For Spiritual And Cultural Tourism: An Overview. Worldwide Hospitality And Tourism Themes, 2 (5), pp. 467-476

Permadi, G. D., Wirawan, P.E., dan Sulasmini, Ni Made Ayu, (2023). Strategi Pengelolaan Objek Wisata Pura Tirta Empul, Tampaksiring, Gianyar Pada Pandemi Covid-19. PARIS : Jurnal Pariwisata dan Bisnis. Vol. 02 (03), 629-636.

Qiu, T. (2022). The Effects Of Opportunity Motivation And Environmental Contingencies On Market Growth Strategies Of African Early-Stage Entrepreneurs. African Journal of Economic and Management Studies. 13 (3), pp. 434-451

Rero, L. S. (2020). Analisis Faktor Internal dan Faktor Eksternal Daya Tarik Wisata Spiritual di Kota Larantuka. JUPAR : Jurnal Pariwisata. Vol. 3 (1), 31-42.

Sukaatmadja, IPG., Yasa, N.N.K., Rahyuda, H., Widagda, IGNJA., (2015). Strategi Pengembangan Pasar Tradisional Berbasis Kearifan Lokal Untuk Mengentaskan Kemiskinan Di Bali. Jurnal Manajemen, Strategi Bisnis Dan Kewirausahaan, 8 (2), 121-129

Sumaeni, N. M. & Mahagangga, I. (2018). Sistem Pengelolaan Terhadap Pura Tirta Empul Sebagai Daya Tarik Wisata Pusaka Di Tampak Siring Gianyar. Jurnal Destinasi Pariwisata. Vol. 5 (2), 322-326.

Suryaningsih, L.P., Sukaatmadja, IPG., Yasa, N.N.K. (2018). Peran Keunggulan Bersaing Memediasi Pengaruh Inovasi Produk Terhadap Kinerja Pemasaran UMKM Produk Endek Di Denpasar. JUIMA: Jurnal Ilmu Manajemen, 8 (1).

Tiwari, P. and Chowdhary, N. (2022). Indian Tourism: A Review Of Research On Indian Tourism And Hospitality, Chowdhary, N., Billa, S. and Tiwari, P. (Ed.) Indian Tourism, Emerald Publishing Limited, Bingley, pp. 33-54

Wardana, IM, Yasa, N.N.K., Ekawati, NW., (2022). Business Strategy Formulation In The Era Of The Covid-19 Pandemic Threat Through The SWOT Correlative Interpretation and Qspm Approach in SMEs Based on Local Wisdom. International Journal of Economics, Commerce and Management, 10 (3), 246-265

Widani, MA., Perkasa, IGTD, Widiasih, NLPS., Yasa, N.N.K. (2022). Business Development Strategy in PT. Revolver Love Coffee, Badung Regency, Bali: Based on SWOT Analysis. International Journal of Recent Research in Interdiciplinary Science (IJRRIS),

Widiarta, PGK., Mahardika, IPD, Nugraha, NAS., Tintara, IDGW, Yasa, N.N.K. (2020). Peran Inovasi Produk Memediasi Orientasi Teknologi Terhadap Keunggulan Bersaing. E Jurnal Ekonomi dan Bisnis Universitas Udayana, 9 (2), 172-199

Widyaningsih, GAA., Yasa, N.N.K., Giantari, IGAK., Adnyani, IGAD. (2017). The Role of Product Innovation in Mediating Market Orientation with Marketing Performance. 1st Economics and Business International Conference, (EBIC 2017), 603-607.

Woyo, E. and Woyo, E. (2019). Towards The Development Of Cultural Tourism As An Alternative For Tourism Growth In Northern Zimbabwe. Journal Of Cultural Heritage Management And Sustainable Development, 9 (1), pp. 74-92.

Wright, D.W.M., Jarratt, D. and Halford, E. (2023). The Twilight Effect, Post-Film Tourism And Diversification: The Future Of Forks, WA. Journal Of Tourism Futures, 9 (2), pp. 196-213

Yasa, N.N.K. (2016). Manajemen Strategik. Cetakan Pertama. Penerbit Udayana Press, Denpasar.

Yasa, N.N.K., Sukaatmadja, IPG., Adnyani, IGAD., Utama, IWM., Sudiartha, GM. (2017). Strategic Orientation, Corporate Innovation, and Marketing Performance. IOSR - Journal Business and Management, 19 (3), 25-33

Yasa, N.N.K., Sukaatmadja, IPG., Giantari IGAK., Rahyuda, H. (2016). The Role Of Innovation Strategy In Mediating The Influence Of Company Resources On Woodcraft Industry Performance In Gianyar Regency. International Business Management, 10 (3), 262-269.

Downloads

Published

2023-06-25

How to Cite

1.
Maharani NPDT, Suryantari IAP, Sukaatmadja IPG, Yasa NNK. Pengembangan Wisata Spiritual Penglukatan di Pura Tirta Empul. j.imb [Internet]. 2023Jun.25 [cited 2024May18];8(1):32-4. Available from: https://journal.undiknas.ac.id/index.php/manajemen/article/view/4316

Issue

Section

Articles