CANVAS BUSINESS MODEL ESTABLISHED BY THE BALI PETRO JAYA COMPANY DURING COVID-19

Authors

  • Gusi Putu Lestara Permana Universitas Pendidikan Nasional
  • Made Garin Andana universitas pendidikan nasional

DOI:

https://doi.org/10.38043/jimb.v6i2.3230

Keywords:

Business Model, Canvas Business Model, Covid-19

Abstract

Business Model Analysis and Canvas Business Model Established By The Bali Petro Jaya Company During Covid-19. The Covid-19 pandemic has an impact not only in the health sector but also in the economic sector, one of which is tourism. With the limitation of community activities, the decrease in tourist visits to Bali has forced various businesses that rely on the tourism sector to close their business activities. Bali Petro Jaya, as a gas distributor for hotels and restaurants, also felt the impact. However, these companies were able to survive with the strategies they made in accordance with the existing situation. Therefore, this study aims to determine what strategies Bali Petro Jaya used during Covid-19 using the Canvas Business Model. This study used a qualitative descriptive method using semi-structured interview techniques. The result of Canvas Business Model, The company changed its business field from being originally an LPG Gas Agent with a target of hotel and restaurant consumers to become a rice distributor and selling food online to several grocery stores, rice shops, and also traditional markets after a decline in LPG sales and seeing what consumers need during the Covid-19 pandemic namely selling rice and food online. The strategy of coming directly to targeted consumers is very effective in getting new customers. This is because consumers can see examples of goods carried by the company and can also negotiate prices directly. Powering prices and using personal assistance to strengthen relationships with customers make customers feel comfortable and trust the company because a sense

Downloads

Download data is not yet available.

Author Biography

Gusi Putu Lestara Permana, Universitas Pendidikan Nasional

Accounting Departement

References

Aliah, N. (2020). The Impact of Covid-19 On National Economic Growth.

Casadesus-Masanell, R., & Heilbron, J. (2015). Business Models Nature and Benefits. SSRN Electronic Journal. https://doi.org/10.2139/ssrn.2606692

David, F. R. (2016). Strategic Management.

Herawati, N., Lindriati, T., & Suryaningrat, I. B. (2019). Penerapan Bisnis Model Kanvas Dalam Penentuan Rencana Manajemen Usaha Kedelai Edamame Goreng. Jurnal Agroteknologi, 13(01), 42. https://doi.org/10.19184/j-agt.v13i01.8554

Keegan, W. J., & Mark C. Green. (2008). Global Marketing.

Kotler, P., & Wong, V. (2004). Principles of Marketing.

Kurniasari, R., & Kartikasari, D. (2018). Penerapan Model Bisnis Kanvas Terhadap Bisnis Jasa Angkut Penumpang Pada PT Internasional Golden Shipping.

Moleong, L. J. (2009). Metodologi Penelitian Kualitatif.

Özdemir, Ö. (2020). Coronavirus Disease 2019 ( COVID-19 ): Diagnosis and Management. 42(3), 242–247. https://doi.org/10.14744/etd.2020.99836

Permana, G. P. L., & Yoga, I. M. S. (2018). ADAPTASI MODEL BISNIS UNIQLO DENGAN MENGADOPSI CANVAS BUSINESS MODEL DAN 360? BUSINESS MODEL.

Porter, M. E. (1985). Competitive Strategy.

Silfia, B., Utami, A., & Kafabih, A. (2021). SEKTOR PARIWISATA INDONESIA DI TENGAH PANDEMI COVID 19. 4(1), 383–389.

Simatupang, L., & M.Simatupang, T. (2013). CONSTRUCTING SOCIAL VALUE NAVIGATION MODEL TO COMPLEMENT A SOCIAL ORGANIZATION’S STRATEGY DEVELOPMENT FRAMEWORK. 2(6), 710–725.

Slávik, Š., & Bednár Richard. (2014). Analysis of Business Models. Journal of Competitiveness, 6(4), 19–40. https://doi.org/10.7441/joc.2014.04.02

Sugiono. (2009). Metode Penelitian Kuantitatif, Kualitatif dan R&D (p. 96).

Suryadarma, D. (2020). The Impact of COVID-19 Outbreak on Poverty?: An Estimation for Indonesia.

Tokarski, A., Tokarski, M., & Wójcik, J. (2017). The Possibility Of Using The Business Model Canvas In The Establishment Of An Operator’ S Business Plan. Torun Business Review, 16(4), 17–31. https://doi.org/10.19197/tbr.v16i4.117

Varianto, V. (2017). Model Bisnis Colleges Need Menggunakan Pendekatan Business Model Canvas. Jurnal Manajemen Dan Start-Up Bisnis, 2(3), 351–358.

Vils, L., Mazzieri, M. R., Rodrigues, G. V., Da Silva, A. R., & Queiroz, M. J. de. (2017). Business Model Innovation: A Bibliometric Review. International Journal of Innovation, 5(3), 311–324. https://doi.org/10.5585/iji.v5i3.243

Wardhanie, A. P., & Kumalawati, D. (2019). Analisis business model canvas pada perpustakaan Institut Bisnis dan Informatika Stikom Surabaya dalam meningkatkan kualitas perguruan tinggi. 1, 105–112.

Widjaya, P. G. (2017). Analisis Segmenting, Targeting, Positioning dan Marketing Mix pada PT Murni Jaya. Agora, 5(1), 12. http://publication.petra.ac.id/index.php/manajemen-bisnis/article/view/5307/4889

Yulia, Y., Bahtera, N. I., Evahelda, E., Hayati, L., & Bahtera, N. T. (2020). Business Development Strategy Using Business Model Canvas Approach. Jurnal Muara Ilmu Ekonomi Dan Bisnis, 4(1), 106. https://doi.org/10.24912/jmieb.v4i1.7563

Yuliana. (2020). Corona virus diseases (Covid -19); Sebuah tinjauan literatur. 2(February), 187–192.

Yves Pigneur, A. O. (2018). Business Model Generation ( Alexander Osterwalder & Yves Pigneur ). 1–9.

Downloads

Published

2021-12-13

How to Cite

1.
Lestara Permana GP, Andana MG. CANVAS BUSINESS MODEL ESTABLISHED BY THE BALI PETRO JAYA COMPANY DURING COVID-19. j.imb [Internet]. 2021Dec.13 [cited 2022Jul.3];6(2):127-3. Available from: https://journal.undiknas.ac.id/index.php/manajemen/article/view/3230

Issue

Section

Articles