PENGARUH PENERAPAN CORPORATE SOCIAL RESPONSIBILITY, SERVICE QUALITY (KUALITAS PELAYANAN), LOYALITAS NASABAHTERHADAP CORPORATE IMAGE (CITRA PERUSAHAAN) PADA BANK BNI SYARIAH KANTOR CABANG DENPASAR

Bella Oktaviana; Gine Das Prena

doi:10.38043/jiab.v5i1.2424

Authors

Bella Oktaviana universitas Pendidikan nasional
Gine Das Prena

DOI:

https://doi.org/10.38043/jiab.v5i1.2424

Keywords:

Corporate Social Responsibility, Service Quality, Customer Loyalty, Corporate Image

Abstract

ABSTRACT

This research is motivated by a lack of knowledge about Corporate Social Responsibility (CSR) as well as a lack of Customer Service Quality and Loyalty towards Corporate Image. The purpose of this study is (1) to know and analyze the influence of Corporate Social Responsibility (CSR), (2) Service Quality, and (3) Customer Loyalty to the Corporate Image at Bank BNI Syariah Denpasar-Bali Branch Office.

Data collection techniques using a questionnaire with a sample of 40 respondents. This study uses multiple linear analysis techniques with the help of SPSS. The results and this study indicate that the variables of Corporate Social Responsibility (CSR), Service Quality, Customer Loyalty have a positive and significant effect on the Corporate Image both partially and simultaneously. Variables of Corporate Social Responsibility (CSR), Service Quality, Customer Loyalty have an influence of 88.6% on Corporate Image.

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