PERANAN SIFAT-SIFAT KEWIRAUSAHAAN DALAM MENINGKATKAN KINERJA PEMASARAN RUMPUT LAUT (STUDI PADA USAHA RUMPUT LAUT DI PANTAI GEGERNUSA DUA BADUNG)

Abstract

ABSTRACT

The analysis finds that the properties comprising entrepreneurial confidence, and results-oriented tasks, risktakers, leadership, originality and oriented to the future a significant effectin improving marketing performance sea weed farmers, either simultan eously or partially. But one variable that is task-oriented and results have no significant effecton the performance of marketing sea weed farmers of Nusa Dua Badung. Future-oriented variables have the most dominant influence in improving marketing performance sea weed farmers of Nusa Dua Badung. It canbe seen from kefesien standardized beta regression, in which future-oriented variables have the greatest value is 0.449.