Strategic management perspective on digital transformation in PT Schneider Electric Manufacturing: The Smart Factory Program

Ida Ayu Mahayoni

doi:10.38043/revenue.v6i1.6173

Authors

Ida Ayu Mahayoni Universitas Udayana

DOI:

https://doi.org/10.38043/revenue.v6i1.6173

Keywords:

Digital transformation, industry 4.0, operational management, strategic management

Abstract

This study explores the digital transformation journey of PT Schneider Electric Manufacturing Batam through the
implementation of its Smart Factory Program, grounded in the principles of industry 4.0. Using a qualitative
library research method, data were gathered from books, scientific journals, and official company sources to
analyze how the integration of digital technologies addresses critical operational challenges. The study identifies
key issues such as insufficient oversight of performance, frequent equipment failures, and the need for scalable
digital solutions across facilities. Through thematic analysis, eight strategic solutions emerged, including supply
chain efficiency, agile management, process optimization, asset performance management, operator
empowerment, reliability enhancement, energy efficiency, and social engagement. These strategies not only
improved operational efficiency and agility but also supported environmental sustainability and customer
satisfaction. The findings highlight that a well-aligned digital transformation strategy, supported by crossfunctional collaboration and tec

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