STRATEGI BISNIS DALAM MENINGKATKAN KEUNGGULAN BERSAING PADA PT. BALI EXOTIC WEDDING

Abstract

The business strategy is the policy and guidelines set out how a company competes in
an industry, and in particular, the foundation base where he's trying to build a competitive
advantage.
Informants in this study is that leadership as well as the owner of PT. Bali Exotic
Wedding to get a picture of the business strategy undertaken by PT. Bali Exotic Wedding to
achieve competitive advantage and several employees of PT. Bali Exotic Wedding-related in
order to obtain an overview of the barriers and drivers of which is owned by PT. Bali Exotic
Wedding and to identify the strengths, weaknesses, opportunities, and threats to the PT. Bali
Exotic Wedding SWOT analysis technique used.
The results showed that the right business strategy implemented by PT. Bali Exotic
Wedding is: (1) cost advantage strategy (cost leadership). (2) Product Differentiation
Strategies / Differentiation (differentiation). (3) The strategy focus. (4) Image Strategy

Keywords: Business Strategy, competitive advantage.