STRATEGI PENERAPAN E-COMMERCE DALAM MENINGKATKAN KEUNGGULAN BERSAING

Abstract

Technology is developing so rapidly should be used by businesses. Appropriate use
of technology can improve the performance of the company. Business process is lengthy,
complicated and takes a long time to become more efficient and help reduce costs. E-commerce
is one of the technologies that should be implemented in the company. E-commerce is the
answer to the demands of globalization.
Growth of Internet users is growing rapidly should be the reason why the company
should try to implement e-commerce. Although it is the development of e-commerce users have
not been so impressive compared to the growth of internet users. The phenomenon of ecommerce
can’t be understood and well-supported, especially in developing countries such as
Indonesia. Consumers do not have confidence in the security of transactions, products shown
similarities with reality, to the consumer who does not have the ability to do so.
Application of e-commerce will be able to increase the competitive advantage of the
company. Implementation of e-commerce requires a careful strategy that has been decided by
the management of the company, including preparing the resources and technology tools
capable human resources in the field of information technology, building information systems
for managing the company's operations. Mechanisms and transaction services are fast and
short with good security. Establish good cooperation with suppliers and distributors. If all of
the above can be done well will be able to increase the competitive advantage of the company.

Keywords: E-commerce, business strategy, competitive advantage