NEW MEDIA DALAM MEMBANTU KINERJA HUMAS POKDARWIS MEMPROMOSIKAN WISATA ALAM DAN BUDAYA DI PONOROGO
DOI:
https://doi.org/10.38043/jids.v6i1.3382Keywords:
Public Relation, New Media, Pokdarwis, PonorogoAbstract
Pokdarwis is an abbreviation of "kelompok sadar wisata" which is formed with an institutional structure consisting of people who strive to encourage a conducive tourism climate in their respective area. The development of a conducive climate is included in the "sapta marga" category, namely: safe, orderly, clean, cool, beautiful, friendly, and contains elements of memorable memories. Pokdarwis public relations plays an important role in promoting tourism promotion by providing innovative, creative, and effective information and education through the use of new media. Currently, the role of new media are extremely important, because the incredible shift of mass communication from conventional to public communities. The performance of Pokdarwis public relations in raising new tourism potential through the use of new media is research worth. The purpose of this study is to find how far the role of new media in helping Pokdarwis public relations attract visitors so that it is worthy of becoming a tourist destination. The methodology used in this study is descriptive qualitative with an active participant observation model and focus group discussion. The researcher is active as an observer and mingles in the field activities and conducts interviews. The case study was selected by examining the natural and cultural tourism park of Zor Sengon in Ponorogo, Plunturan Village. Pokdarwis public relations carries out its functions and duties not only from a conventional perspective but also from performance, including (1) fact-finding, (2) planning, (3) communication (4) evaluation by utilizing new media such as YouTube, Instagram, and other social media. The shift in the role of the media in the industrial era 4.0 coupled with the COVID-19 pandemic situation, makes the penetration of new media considered important at this time. The measurable strategy is part of the Pokdarwis PR performance itself. One of the efforts made to promote tourist destinations is by fostering small communities that develop into Pokdarwis and carry out the duties and functions of Public Relations.
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Anggito, A., & Setiawan, J. (2018). Metodologi Penelitian Kualitatif. Sukabumi. CV Jejak.
Effendi, O. U. (2017). Ilmu Komunikasi Teori dan Praktek. Bandung. Remaja.
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Littlejohn, S. W. (2009). Teori Komunikasi. Jakarta: Salemba Humanika.
Moleong, L. (2018). Metode Penelitian Kualitatif. Bandung. PT Remaja Rosdakarya.
Moore, H. F. (2005). Humas Membangun Citra dengan Komunikasi, Judul Asli: Public Relation: Principles, Cases and Problem (O. U. Effendy, Ed.; Terjemahan). PT Remaja Rosdakarya.
Macnamara, J., & Agung, S. (2013). Strategi Public Relations. Jakarta. Gramedia Pustaka Utama.
Nurtjahjani, F., & Trivena, S. M. (2018). Public Relations: Citra dan Praktek. Malang. Polinema Pers.
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Wibawa, Darajat. (2020). Hukum dan Etika Humas. Rosda BOD Bandung.
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Fadli, M. R. (2021). Memahami desain metode penelitian kualitatif. HUMANIKA, 21(1). https://doi.org/10.21831/hum.v21i1.38075
Faidlatul Habibah, A., & Irwansyah, I. (2021). Era Masyarakat Informasi sebagai Dampak Media Baru. Jurnal Teknologi Dan Sistem Informasi Bisnis, 3(2). https://doi.org/10.47233/jteksis.v3i2.255
Hermawan, E. (2020). Strategi Public Relations Kementerian Pariwisata dan Ekonomi Kreatif dalam Membangun Media Relations. JMK (Jurnal Manajemen Dan Kewirausahaan), 5(2), 140. https://doi.org/10.32503/jmk.v5i2.1028
Kulvisaechana, S. (2015). The Role of Communication Strategies in A Case Study of Consignia Brand and Business Status Introduction Somboon Kulvisaechana. Journal of Social Science and Enterprenuership, 3(4), 25–30.
Marta, Revi. I. H. (2019). PERAN MEDIA SOSIAL DALAM MEMPROMOSIKAN PARIWISATA SUMATERA BARAT. Jurnal Ranah Komunikasi (JRK) Volume 3 Nomor 2 tahun 2019 http://ranahkomunikasi.fisip.unand.ac.id/index.php/rk/article/view/27/35
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