Challenges and strategies to encourage women to be entrepreneurs in the industrial revolution era
Keywords:woman entrepreneur, strategies , industrial revolution 4.0
Entrepreneurship sector is one of the business sectors that become choice for women. In economy industry of Indonesia, women are actively contributed in small, medium and large enterprises. The government of Indonesia supports women entrepreneur as to increase the economy welfare of the country. Unfortunately, Indonesia has entered a digital revolution called Industrial Revolution 4.0. One of technological advancement today which integrates with the physical, digital and biological world make fundamental changes into everyday human activities and life. However, this development era is still often hampered due to constraints for women to be an entrepreneur. This research aimed to know if the Educational Factors, Dual Role Factors and Socio – Cultural Factors be main challenges for women entrepreneur. It used Structural Equation Modelling method and AMOS 26 program. In addition, it obtained strategies to encourage woman to be entrepreneur. Therefore, it showed that educational factor is not a main constraint and challenges for woman entrepreneur. Woman have a multiple role as housewife and woman entrepreneur in business field. However, this research results obtained that dual role factors being main constraint for woman entrepreneur especially in Desa Adat Kuta. Furthermore, improving skills to understand Internet of Things technology, utilizing digital technology to improve productivity and competitiveness, utilizing e-commerce as a place for creating a business, and participating in entrepreneurship seminar or event supported by government to face industrial revolution were the strategies to encourage woman to be entrepreneur in Industrial Revolution 4.0.
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