Strategic Destination Management in Indonesia: A Comprehensive SWOT Analysis for Sustainable Tourism Development

Abstract

Abstract: Indonesia's tourism sector has experienced remarkable growth, positioning the archipelago as a significant player in Southeast Asia's tourism landscape. However, effective destination management remains challenging due to the country's geographical complexity, cultural diversity, and varying infrastructure development across regions. This study employs a comprehensive SWOT analysis framework, incorporating Internal Factor Analysis Summary (IFAS) and External Factor Analysis Summary (EFAS) matrices, to evaluate Indonesia's destination management strategies. Through systematic analysis of internal strengths and weaknesses alongside external opportunities and threats, this research identifies critical success factors for sustainable tourism development. The findings reveal that while Indonesia possesses substantial natural and cultural assets, strategic coordination, infrastructure development, and sustainable practices require immediate attention. The study provides actionable recommendations for policymakers, tourism operators, and destination management organizations to enhance Indonesia's competitive position in the global tourism market while preserving its unique cultural and environmental heritage.

Keywords: destination management, Indonesia tourism, SWOT analysis, sustainable tourism, strategic planning