Strategi Marketing Dalam Mempertahankan Loyalitas Nasabah Pada Produk Simpanan Deposito di BMT UGT Cabang Pembantu Kraksaan

Maula Nasrifah; Kamilah Rihadatul Aisya

doi:10.38043/jmb.v18i3.3191

Authors

Maula Nasrifah Universitas Islam Zainul Hasan Probolinggo
Kamilah Rihadatul Aisya Universitas Islam Zainul Hasan Genggong Probolinggo

DOI:

https://doi.org/10.38043/jmb.v18i3.3191

Keywords:

Marketing Strategy, Customer Loyalty, Deposit

Abstract

This study aims to describe and determine marketing strategies in maintaining customer loyalty on deposit products at BMT UGT Sidogiri Kraksaan Sub-Branch. Besides that, the aim of this study is to find out what achievements and obstacles exist in BMT UGT Kraksaan sub-branch in maintaining customer loyalty. This research use desciptive qualitative approach. The results of this study are the marketing strategy used by BMT UGT Sidogiri Kraksaan sub-branch, which prioritizes employee friendliness and responsiveness, where in this study the responsive attitude shown by BMT UGT Sidogiri Kraksaan sub-branch is always accommodating complaints from customers for the good of BMT in the future.

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