PERSEPSI KONSUMEN TERHADAP IKLAN MOBIL AVANZA MELALUI MEDIA TELEVISI

Abstract

study aims to analyze and to interpret consumer’s perception toward
advertisement of Avansa car version of tour around of Indonesia through television. The
method has been applied for this study was qualitative descriptive approach with triangulation
technique and in-depth interview to problem solving by conduct comprehending and collect
data in-whole and intact from research object in order to get focus overview from observation
result and observation from site.
Conclusion of this study is the consumer’s perception toward advertisement of Avansa
car through television media is positive match with message send from the advertisement. All
of this written in expression from some informant who declare that perception is near same but
in different expression that is Avansa car is comfort car, many friends by meaning many
enthusiast or user, multi-function, many service post purchasing, its design is update, and have
some excellence like reachable price, saving fuel, and environment friendly.

Keywords: Perception, Advertisement, and Television.