STRATEGI PROMOSI MELALUI SOCIAL MEDIA NETWORKING

Abstract

As the development of technology which leads the world to globalization era,
resulting the change in various fields. Competitive in business among companies in domestic
and international market is getting strict, demanding all companies to more aggressive and
brave in decision making as well as applying companies promotion strategy so that they
become more superior than their competitor. Information technology, particularly internet,
influences marketing world strictly, even utilization of internet for marketing is considered as
a trend setter. Facebook Marketing is one of the marketing ways through internet by utilizing
the functions available in social networking, Facebook and Twitter.
Promotion strategy is a companies’ activity in influencing costumers for buying the
product offered. Promotion through social media networking is the companies’ obligation,
particularly BNI, as a media in introducing its product. Therefore, the problem raised in this
research is how about the applying of BNI promotion strategy through social media
networking, Face book and Twitter.

Keywords: Promotion Strategy, Social Media Networking