The Influence of Using Instagram @Infobnn_ri on Fulfilling BNN's Information Needs among Followers
DOI:
https://doi.org/10.38043/commusty.v3i2.5978Keywords:
Instagram Usage; Information needs; Social Media; Uses and Gratificitaion Theory; Instagram @infobnn_ri;Abstract
Instagram social media is a platform that is widely used by the public and government agencies to interact, obtain information and share information widely and quickly using internet network technology. This is used by government agencies, the National Narcotics Agency of the Republic of Indonesia, in conveying ideas, ideas, programs and strategies to the public in order to realize state goals and fulfill the information needs of the public in obtaining information related to the National Narcotics Agency of the Republic of Indonesia via the Instagram account @infobnn_ri. The research on this account aims to find out whether there is an "Effect of Using Instagram @infobnn_ri on Fulfilling the Information Needs of BNN Followers". The theory used in this research is the Uses and Gratification theory. This research uses quantitative methods with a positivism paradigm and uses a questionnaire as a data collection instrument. The research results show that there is a significant influence between the use of social media Instagram @infobnn_ri and the information needs of followers
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Copyright (c) 2024 Sri Wahyuni, Yohanes Arie Kuncoroyakti, Noviawan Rasyid Ohorella, Ni Luh Putu
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