The Tradition of Cultivation Theory And The Spiral of Silence Media
DOI:
https://doi.org/10.38043/commusty.v1i1.3697Keywords:
Cultivation Theory, Spiral of Silence, Public OpinionAbstract
The importance of understanding cultivation theory, we can analyze how the mass media work in forming opinions and be able to turn those opinions into public opinion so that the mass media are able to create homogeneous thoughts on situations or world realities. The research method or data collection is based on book dissection and several previous studies. From the results of this study, it can be concluded that the mass media make a major contribution to the perspective of each individual who basically has different perceptions to become homogeneous or the same view is all the effects of the cultivation process. Factors that influence the expression of one's opinion: ages, gender, economy levels, and educational stage including spiral of silence. Another effect of the cultivation process is the phenomenon of choosing to be silent from some individuals who have different views from public opinion, in other words, this phenomenon is called the spiral of silence.
References
Anshari, Irham Nur. (2021). Produksi dan Monetasi Kanal Youtube. In. Sulhan Muhamad & Sadasri, Lidwina Mutia (Editor). Jagat Komunikasi Kontemporer: Ranah, Riset dan Realitas. Yogyakarta: Gadjah Mada University Press.
Barker, Chris. (2004). Cultural Studies: Teori & Praktik. Yogyakarta: Kreasi Wacana.
Baudrillard, Jean. (1994). The Illusions of the End. Translated by Chris Turner. Cambridge: Polity.
Gerbner, George. (1999). What Do We Know?. In. Shanahan, J. & Morgan, M. Television and Its Viewers: Cultivation Theory and Research. England: Cambridge University Press.
Griffin, A. Emory. (2012). A First Look At Communication Theory. (8th Ed). New York: McGraw-Hill.
Littlejohn, Stephen W. & Foss, Karen A. (2014). Teori Komunikasi : Theories of Human Communication (Edisi 9). Jakarta: Salemba Humanika.
Littlejohn, Stephen W. (1999). Theories of Human Communication. (6th Ed). New Mexico: Wadsworth Publishing Company.
Miller, Katherine. (2002). Communication Theories: Perspectives, Processes, and Contexts. USA: The McGraw-Hill Companies.
Noelle-Neumann, Elisabeth. (1984). The Spiral of Silence: Public Opinion - Our Social Skin. Chicago: University of Chicago Press.
West, Richard & Turner, Lynn H. (2007). Introducing Communication Theory: analysis and Application. (3rd Ed). New York: McGraw-Hill.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 I Made Suyasa, Putu Indah Dianti Putri, Putu Suparna
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
