ANALISIS FAKTOR-FAKTOR PENERIMAAN INTERNET BANKING DENGAN MENGGUNAKAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL (TAM) DENGAN PENAMBAHAN PERAN MOTIVASI EXTRINSIC DAN INTRINSIC

Gusi Putu Lestara Permana

Abstract


Technology Acceptance Model (TAM) is a model developed to predicting the
factors that influence use of some technology by user. The purpose of this
study was to test to test empirically the the effect of extrinsic and intrinsic
motivation for acceptance internet banking. This study added perceived
enjoyment variable as a proxy for intrinsic motivation. Data were analyzed
using Stuctural Equation Model (SEM) with Partial Least Square (PLS). This
study uses 70 respondents who use SINTESIS for their learning process.
The results of the Partial Least Square (PLS) support the proposed research
model, but the variable perceived perceived ease of use did not signicantly
influence attitude towards using technology, the perceived enjoyment that
added in this research has a significant effect on the attitude towards using
technology and behavior intention to use, while others supported the
hypothesis.

Keywords: Technology Acceptance Model (TAM), extrinsic and intrinsic 

motivation, perceived enjoyment,


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DOI: http://dx.doi.org/10.38043/jiab.v2i1.185

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