https://journal.undiknas.ac.id/index.php/revenue <div style="text-align: justify;"> <p><strong>REVENUE</strong> - Review of Management, Accounting, and Business Studies is a set of international journals which are managed by the International Office, Universitas Pendidikan Nasional. It is under the supervision of the Faculty of Economics and Business. It will be published regularly twice per year in April and December.</p> <p>Review of Management, Accounting, and Business Studies provides a platform in which researchers are able to publish their articles. The journal is only limited in three fields of study; Management, Accounting, and Business studies. The purpose of Review of Management, Accounting, and Business Studies is to give a review of new insight into business management and accounting topics. It also encourages the collaboration of researchers in finding special issues around the topics.</p> <p>Review of Management, Accounting, and Business Studies establishes journals in which presented in English language. As it is written in international language, it can be assessed by many researchers over the world. The journals would be reviewed by experts before they are published. The reviews by the experts are useful to ensure the quality of every paper.</p> </div> Universitas Pendidikan Nasional en-US Review of Management, Accounting, and Business Studies 2723-4584 https://journal.undiknas.ac.id/index.php/revenue/article/view/5150 <p>In the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on the factors of informativeness, irritation, entertainment, and trendiness. Through a quantitative survey-based approach with 130 respondents, structural equation modeling was employed to analyze the data. The findings revealed that informativeness positively influenced advertising value, while irritation diminished it. Additionally, entertainment and trendiness enhanced advertising value, ultimately leading to a positive impact on purchase intention. This underscored the significance of crafting engaging and relevant advertisements on TikTok to effectively connect with Generation Z consumers. The study contributed to a deeper understanding of the complexities of advertising value in the digital era and provided insights for marketers to refine their strategies for maximum impact in the evolving digital marketplace. Further research could explore these factors across diverse digital platforms to enrich our understanding of their influence on consumer behavior, particularly among Generation Z, who were avid consumers of online content.</p> Vonezyo Yupanzara Dharomesz Copyright (c) 2024 Vonezyo Yupanzara Dharomesz https://creativecommons.org/licenses/by-sa/4.0 2024-04-30 2024-04-30 5 1 1 10 10.38043/revenue.v5i1.5150