Review of Management, Accounting, and Business Studies

Gen Z’s purchase intention: Does Tiktok’s advertising value impact them?

2024-05-30T01:18:54+00:00

In the dynamic landscape of modern advertising, social media platforms emerged as pivotal channels for influencing consumer behavior. This study investigated the impact of TikTok advertising on Generation Z's purchase intention in Indonesia, focusing on the factors of informativeness, irritation, entertainment, and trendiness. Through a quantitative survey-based approach with 130 respondents, structural equation modeling was employed to analyze the data. The findings revealed that informativeness positively influenced advertising value, while irritation diminished it. Additionally, entertainment and trendiness enhanced advertising value, ultimately leading to a positive impact on purchase intention. This underscored the significance of crafting engaging and relevant advertisements on TikTok to effectively connect with Generation Z consumers. The study contributed to a deeper understanding of the complexities of advertising value in the digital era and provided insights for marketers to refine their strategies for maximum impact in the evolving digital marketplace. Further research could explore these factors across diverse digital platforms to enrich our understanding of their influence on consumer behavior, particularly among Generation Z, who were avid consumers of online content.

Analysis of job stress during the COVID-19 pandemic on teacher performance

2024-07-04T01:29:11+00:00

The COVID-19 pandemic that hit Indonesia caused many people to feel excessively anxious and fearful of uncertainty, impacting their work productivity. Individuals experienced behavioral, physical, and psychological symptoms such as headaches, difficulty sleeping, and other physical disorders, which are indicative of stress. While stress does not always have a negative meaning, excessive stress had an effect on work concentration. Work stress resulted in delays in work, decreased ability to carry out tasks, and even reduced performance. This research utilized quantitative methods, including questionnaires, interviews, and observations of teachers in Bilah Hulu District, Labuhan Batu Regency. Hypothesis testing was conducted using SEM analysis at a 95% confidence level (alpha = 0.05) with 17 research respondents. The results of the study showed that work stress had a negative and insignificant effect on teacher performance, indicating that higher stress levels among teachers reduced their performance, albeit weaklyin this study. The results also indicated that physical symptoms were the primary indicator of the work stress construct, while the quality of working conditions best described good teacher performance.

Quality control planning to minimize waste at a manufacturing company

2024-06-25T05:29:00+00:00

In industrial fields that developed very rapidly, the manufacturing industry was no exception. It was characterized by increasing consumer needs and significant competition between companies. With tight connections between one industry and another, high-quality products or services became a requirement for competitive advantage and a company's need to guarantee business process requirements. In companies, quality control had long been established as an important management strategy to achieve competitive advantage. PT Slamet Langgeng was a manufacturing industry producing candy products. According to existing data, many defects occurred, causing waste in operational costs and affecting the output produced. This paper aimed to analyze the causes of Davos Roll defects and formulate quality control plans so that businesses could be more competitive and able to compete in the global industry. After further review, three types of defects were identified: soft candy, broken candy, and packaging defects. Broken candy had the highest defect rate, reaching 53.89%. These results indicated the need for more intense quality control planning. Problem analysis used a fishbone diagram to determine the root causes, which served as a reference in the process of preparing quality control plans.

Examining the importance of digital marketing strategies in brand creation for SMEs in Malaysia

2024-07-08T07:52:21+00:00

This research aimed to investigate the relationship between brand creation and various types of marketing strategies in SMEs across Malaysia, with a focus on the role of digital platforms in shaping consumer engagement and perceptions. The research was conducted using a correlational quantitative approach in Malaysia. Through the probability sampling method, 51 SME employees were selected. Research data were collected through surveys and analyzed using SPSS software. The findings showed that utilizing various digital marketing strategies was essential for SME brand creation. Social media, content creation, community engagement, influencer collaboration, SEO, and email marketing proved significant in increasing brand visibility and loyalty among Malaysian consumers. The study highlighted that content marketing enabled SMEs to convey their values and unique selling propositions. Additionally, implementing an SEO strategy significantly increased an SME's visibility in search engine results, boosted website traffic, and built customer credibility. Influencer marketing was also effective for Malaysian SMEs in facilitating audience reach and increasing brand awareness through personalized consumer relationships. Moreover, email marketing played an important role in brand creation by enhancing customer relationships and engagement. This study provided empirical insights into how Malaysian SMEs leveraged digital marketing channels to strengthen their brands, emphasizing the need to adapt strategies to changing consumer preferences and technological advances in the digital landscape.

Examining the social issues and challenges encountered by Bangladeshi foreign labors

2024-07-08T07:49:48+00:00

This study focused on how the earnings of Bangladeshi foreign labor impacted the economic development of Bangladesh. The purpose of this research was to raise awareness of the problems faced by Bangladeshi laborers on short-term work visas in various foreign countries and to explore how society can address this significant social issue to eradicate the problems among the deprived poor people of the society. In this study, the researcher used a mixed approach of quantitative and qualitative methods. The main problem was the social challenges faced by Bangladeshi labor workers. This issue was important to address because it was necessary to advocate for the rights of the deprived people of Bangladesh. This study focused on the issues faced by Bangladeshi workers in foreign nations, such as Gulf countries and emerging Asian countries like Malaysia. Bangladeshi policymakers, economists, lawyers, and human rights activists found this study useful for their professions. This research employed a mixed method of qualitative and quantitative research.

Potential and challenges of blockchain technology implementation in Higher Education: A systematic literature review

2024-10-09T02:08:29+00:00

This study examined the potential applications and challenges of implementing blockchain technology within higher education systems. Blockchain, known for its decentralized and immutable nature, attracted significant interest due to its ability to provide secure, transparent, and efficient data management. In the context of higher education, blockchain has the potential to revolutionize academic record management, enhance verification processes, prevent fraud, and ensure the authenticity of credentials. This systematic literature review identified key use cases, such as academic credentialing, student data management, and the protection of intellectual property in research. Despite its promising potential, the adoption of blockchain in higher education, particularly in Indonesia, remained in its early stages. The study discussed major obstacles to implementation, including technical limitations, high costs, limited awareness, and regulatory barriers. Addressing these challenges required further research and collaboration between academic institutions, government agencies, and technology providers to enable widespread adoption. The review emphasized the need for a comprehensive framework to guide the practical implementation of blockchain, ensuring its benefits could be fully realized in educational environments.

Exploring the mediating role of beauty influencer effectiveness on skincare products: Does credibility still influence purchase intention?

2024-10-14T01:22:51+00:00

The study explored the impact of beauty influencer credibility on purchase intention, focusing on how influencer effectiveness mediated this relationship. With the rise of social media platforms like Instagram and YouTube, beauty influencers have become key players in shaping consumer behavior, particularly in the competitive beauty industry where local brands like Somethinc compete with global brands. The research analyzed responses from 100 female teenagers aged 15-24 in Bali using Structural Equation Modeling (SEM) and Partial Least Squares (PLS) analysis. The results showed that beauty influencer credibility had a direct and positive effect on influencer effectiveness, with trust and expertise being critical factors. Influencer effectiveness significantly increased purchase intention, as consumers were more likely to make purchasing decisions when influencers communicated persuasively. Credibility also directly influenced purchase intention, but its effect was strengthened when mediated by influencer effectiveness. The findings highlighted that credibility alone was not sufficient; influencers needed to effectively engage their audience to maximize their impact. The study provided valuable insights for beauty brands, suggesting that selecting credible and effective influencers is crucial for successful digital marketing. It also opened avenues for future research into additional factors such as brand loyalty and price, and the potential for cross-cultural and longitudinal studies.

Understanding sample product quality, purchase decision, and brand awareness of Nescafe

2024-11-05T02:37:43+00:00

This study explored the impact of sample product quality and brand awareness on consumer purchasing decisions for Nescafe coffee products in Denpasar, Indonesia, during the COVID-19 pandemic and under the Indonesian government’s Large-Scale Social Restrictions (PSBB). These restrictions limited traditional marketing channels, including direct consumer interactions that were essential to Nescafe’s sampling strategy, which historically relied on face-to-face engagement to boost brand recognition and trust. The research focused on how sample quality and brand awareness influenced consumer decisions and examined whether brand awareness mediated the relationship between sample product quality and purchase intent. Using path analysis on data collected from 100 purposively sampled respondents, the study found that higher sample product quality directly improved both brand awareness and purchasing decisions. Additionally, brand awareness significantly enhanced the likelihood of a purchase and served as a mediating factor, strengthening the effect of sample product quality on purchase decisions. These findings underscored the value of high-quality sampling in building brand familiarity and consumer trust, especially when traditional marketing channels were constrained. The study suggested that brands could maintain consumer engagement and drive purchasing behavior by investing in quality-controlled sampling programs and developing robust brand awareness strategies, offering practical implications for marketing in challenging environments.