Gunawan, W.B., Boenardi, K., Chrismayenita, Y., Wicaksono, Y.G., Edytia, T.I., Lana, K. and Priyono, Z.P. 2025. Strategy, supply chain, and digital marketing for competitive advantage : A case of Shopee. Review of Management, Accounting, and Business Studies. 7, 1 (Apr. 2025). DOI:https://doi.org/10.38043/revenue.v7i1.7380.