Triana Gyshela, I.G.A.K. and Ganiarto, E. 2025. Analyzing brand identity in the sustainable skincare industry: Study case of Keina Beauty. Review of Management, Accounting, and Business Studies. 6, 1 (Apr. 2025), 217-231. DOI:https://doi.org/10.38043/revenue.v6i1.6147.