Goetha, S., Niha, S. S. and Fallo, A. (2024) “Scarcity and Live Commerce Effects on Impulse Buying: Competitive Arousal in Kupang E-Commerce ”, Jurnal Ilmiah Manajemen dan Bisnis, 9(1), pp. 45-55. doi: 10.38043/jimb.v9i1.5547.