YOGA, I. M. S.; PATRA, N. W. THE WAR OF GLOBAL BRANDS: THE INNOVATOR VS THE CHALLENGER. Jurnal Ilmiah Manajemen dan Bisnis, [S. l.], v. 4, n. 2, p. 68-88, 2020. Disponível em: https://journal.undiknas.ac.id/index.php/manajemen/article/view/2320. Acesso em: 7 may. 2024.