PASARIBU, R. M.; SIMANJUNTAK, J. .; SIMANJUNTAK, A. N. Antecedents of Customer Purchase Intention of Fashion Products Among Millennials and Z Generation Using Multi-Group Analysis. Jurnal Ilmiah Manajemen dan Bisnis, [S. l.], v. 10, n. 2, p. 143-154, 2025. DOI: 10.38043/jimb.v10i2.7038. Disponível em: https://journal.undiknas.ac.id/index.php/manajemen/article/view/7038. Acesso em: 19 dec. 2025.