Implementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop

Authors

  • Tuti Wediawati Universitas Mulawarman
  • Ella Fitria Rahmayani Universitas Mulawarman

DOI:

https://doi.org/10.38043/jmb.v18i1.2793

Keywords:

Lean Canvas, Startup, Toekang Coekor, Facing Competition

Abstract

The purpose of this study is, namely to describe the use of lean canvas at startup using the components contained in it,to explain the factors considered by managers in implementing lean canvas, to identify the constraints contained in implementing lean canvas, and the benefits associated with it. It can be in the application of lean canvas. This research is a descriptive study with a qualitative approach. The authors conducted interviews and observations in collecting data. The result of this research is the application of lean canvas to the Toekang Coekoer business model, so that it can be make it easier to determine the strategy in its development

References

Afdi, Z., & Purwanggono, B. (2018). Perencanaan Strategi Berbasis Metodologi Lean StartUp Untuk Mendorong Perusahaan Rintisan Berbasis Teknologi di Indonesia, Engineering Online Journal, 6 (4):1 -13.

Blank, S. (2013). Why The Lean StartUp Changes Everything. Harvard Business Review.

Drestanta, R (2017). Analisis Quality Function Deployment (QFD) Untuk Meningkatkan Kualitas Layanan Dan Daya Saing (Studi Pada Urbancut Barbershop Semarang). Skripsi. Fakultas Ekonomika dan Bisnis. Universitas Diponegoro, Semarang.

Dewi, M.V.K., and Darma, G.S. (2019). The Role of Marketing & Competitive Intelligence In Industrial Revolution 4.0, Jurnal Manajemen & Bisnis, 16 (1): 1-12.

Felin, T., Gambardella, A., Stern, S., & Zenger, T. (2019). Lean startup and the business model: Experimentation revisited. Forthcoming in Long Range Planning (Open Access).

Ghosh,S. (2012). Venture Capital Secret: 3 Out of 4 Start-Ups Fail, The Wall Street Journal: 9-12.

Harianto, E. (2018). Implementasi Lean Canvas pada Project Corporate Enterpreneurship, Jurnal Bisnis Perspektif, 10 (2): 144–159.

Hambarto, B. (2020). Studi Perilaku Konsumen Dalam Memilih Barbershop Di Surabaya Timur. In Seminar Nasional Ilmu Terapan (SNITER) (Vol. 4, No. 1).

Husnayin, I., & Mawardi, M.K. (2018). Implementasi Lean Canvas pada Startup dalam Menghadapi Persaingan, Jurnal Administrasi Bisnis, 55 (2): 30-38.

Husnayain, I. (2017). Implementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan (Studi Pada Startup Talangin). (Doctoral dissertation, Universitas Brawijaya).

Kevin, A. (2009). That Internet of Things, RFIDJournals.

Link, P. (2016). How to become a lean entrepreneur by applying lean start-up and Lean Canvas?. In Innovation and Entrepreneurship in Education. Emerald Group Publishing.

Mahyuni, L.P., Adrian, R., Darma, G.S., Krisnawijaya, N.N.K., Dewi, I.G.A.A.P., and Permana, G.P.L. (2020). Mapping the potentials of blockchain in improving supply chain performance, Cogent Business & Management, 7 (1788329): 1-18. https://doi.org/10.1080/23311975.2020.1788329.

Sudiwedani, A., & Darma, G.S. (2020). Analysis of the effect of knowledge, attitude, and skill related to the preparation of doctors in facing industrial revolution 4.0, Bali Medical Journal, 9(2), 524-530. https://dx.doi.org/10.15562/bmj.v9i2.1895.

Downloads

Published

2021-01-30

How to Cite

Wediawati, T., & Rahmayani, E. F. (2021). Implementasi Lean Canvas Pada Startup Dalam Menghadapi Persaingan Bisnis Barbershop. Jurnal Manajemen Bisnis, 18(1), 108-118. https://doi.org/10.38043/jmb.v18i1.2793

Issue

Section

Articles