Jurnal Manajemen Bisnis

Menakar Lembaran Baru Penggunaan QRIS Pada Electronic Payment Gateways

2023-10-26T07:52:13+00:00

This research has a purpose to determine the management model of Tourism Attraction based on Sustainable Tourism Development. This study used qualitative methods, determining informants by purposive sampling with 7 informants. The data in this study were analyzed in several stages starting with data collection, data reduction, data presentation, and finally drawing conclusions and verification. The suggestion from this study is to provide guidance to the people of Beraban Village, traders in the Tanah Lot Tourist Attraction area, and all staff who work at the Tanah Lot Tourist Attraction so that they can be carried out more actively in developing this Tourist Attraction area. It is hoped that all people will take part in providing even better service in the future because there are a lot of tourism potentials in the Tanah Lot Tourist Attraction area if studied and explored more deeply.

Menelisik Digital Marketing dan Unique Selling Point pada Skincare Indonesia

2023-10-26T07:54:55+00:00

This research to determine the customer’s behavior of Indonesian skincare brand Somethinc towards to digital marketing and unique selling point for Somethinc. The used of qualitative method was applied called purposive sampling as determination of the select informants and the researcher obtained as much as. The data from this study were examined in several strep first the process of data collection, data reduction, explained conclusions and verifying data. Research can provide information to readers interested in digital marketing and unique selling point to identify customer behavior. As a basis for future research on customer behavior and brand image by digital marketing and unique selling point

Examining Green Marketing at The Creative Industry in Economic Recovery

2023-10-26T07:56:09+00:00

The Coronavirus Disease 2019 (COVID-19) is expected to infect millions of people all over the world.Indonesia has fallen into recession because of it. The economic crisis due to the Covid-19 pandemic hasshown the importance of economic development by paying attention to environmental sustainability.The solution that can be done to increase the economy is through the development of creativeindustries. This study aims to determine the understanding of creative industry managers in the fashion,craft, and culinary sectors regarding green marketing and the practice of implementing green marketing in the creative industry during the economic recovery. This descriptive qualitative study shows that thecreative industry which has a big role in increasing the national economy can start by understanding themeaning of green marketing itself first so that it can apply it well to their company. This study can guidefor creative industry managers, especially creative industries in the fashion, craft, and culinary sectorsto create a sustainable economy by implementing green marketing in their companies.

Faktor Kunci Keberlanjutan Organisasi Nirlaba di Bali

2023-10-26T07:57:34+00:00

The COVID-19 pandemic that has lasted since 2019 until now has created an uncertainty for every individual and organization around the world with an emphasis on the very strong economic impact that has led to a global recession. Uncertainty has placed nonprofits in an increasingly competitive environment. The importance of the existence of nonprofits requires that the organization needs to ensure its sustainability through proper planning and implementation of strategies. This study uses a qualitative approach. Interviews and observations were conducted to collect the data. Data reduction and coding was done to analyse all findings. Key factors influencing the sustainability include the existence of financial management in accordance with non-profit best practices; diversity of funding sources; good and well-maintained relationship management with donors; beneficiaries involvement thoroughout the project, the existence of wide and diverse partnerships and networks; the existence of advocacy efforts; the existence of vision, mission, and organizational values that are understood by all parties involved, leadership factors that are in accordance with organization character; the existence of project management; creative and innovative organizational marketing factors. A deep and thorough understanding of all these key factors will support the organization's ability to develop its sustainability strategy during this pandemic.

Website Quality, Brand Image, Brand Trust, Repurchase Intentions, and Customer Satisfaction

2023-10-26T07:59:08+00:00

This study investigates the relationship between website quality, brand image, brand trust, customer satisfaction, and repurchase intentions. This study specifically looks at the function of customer satisfaction as an influencing factor. The data collection technique in this study was a questionnaire using the Google Form platform which was distributed directly to all Goldmine Coffee Sunrise consumers using a QR Code. Based on a sample of 150 respondents, the results of the direct influence study show that website quality and brand image affect repurchase intentions. On the other hand, direct influence research shows that brand trust and customer satisfaction have no effect on repurchase intentions, and indirect effects show website quality, brand image, and brand trust do not affect repurchase intentions through customer satisfaction. This research supports the theory of consumer behavior and contributes to the marketing management literature by recognizing that website quality and brand image are important in consumer purchasing decisions. This research also contributes to providing a different view of brand trust and customer satisfaction which shows that consumer trust and satisfaction do not always generate an intention to make a repeat purchase.

Risiko Finansial, Risiko Produk, Hedonisme, Risiko Privasi, dan Niat Belanja Online

2023-10-26T08:03:19+00:00

The decline in the income of business actors in the midst of the covid pandemic is a difficult test, but statistics show an increase in online transactions in Indonesia. This study aims to analyze andexamine the factors that influence millennial behavior in online shopping, including a hedonistic lifestyle, financial risk, product risk, and privacy risk. The location of the research was carried out in Denpasar City with the consideration that it is a metropolitan city and has a high economic turnover in the province of Bali. The sample in this study was millennials as many as 126 respondents who were divided based on quota sampling in four sub-districts in the city of Denpasar. The data collection technique used an open questionnaire with an interval scale of 1-10. The data analysis technique uses the Structural Equation Modeling (SEM) through the Part lease square (PLS) approach with the SmartPLS 3.2 program. The results of the study found that the hedonism variable had a positive and significant effect ton online shopping intentions, while the financial risk and product risk variables had a significant negative effect on online shopping intentions and the privacy variable did not have a negative and significant effect on online shopping intentions. The majority of millennials believe and believe that online stores that have strong security and a good image will not abuse their privacy.

Menguak Strategi Manajemen Talenta Hotel Berbintang di Bali

2023-10-26T08:05:08+00:00

Business competition in this globalization and digital era is very tight. General Managers & Human Resources Leaders face their own challenges. To work around this, qualified and highly qualified Human Resources are needed to be able to give the best contribution to the company, especially to respond to competition that arises in the business, especially related to the availability of talented employees. This study aims to obtain information about the implementation of Talent Management that has been carried out by star hotels in Bali. This research is exploratory research with a qualitative approach. The total number of respondents was 16 people consisting of 3 people from Prime Plaza Hotel & Suites Sanur-Bali, 4 people from Capella Ubud, 3 people from Swan Paradise a Pramana Experience, 3 people from Four Seasons Resort Bali, and 3 people from Mercure. Bali Legion. Where the selection of respondents represents a variety of hotel management, including hotels managed internationally (international chained hotels) and nationally (national chained hotels), 4 and 5 star categories. The application of Talent Management in hotels has a significant impact on producing competent and qualified Human Resources to support the increase in the company's competitiveness against its competitors. Another positive result is that the level of loyalty from employees to the company also increases. As was the case with the Capella Ubud Hotel, where their employees decided to resign because of a promotion, a better offer to cruise ship management, or abroad. The results obtained are that Talent Management is very important to do, because this system is effective and efficient in increasing employee competence, which will then increase the company's competitiveness against its competitors. Likewise with the Four Seasons Resort Bali, after the pandemic, many young people joined, and they joined the Four Seasons to see opportunities abroad. There have been quite a lot of employee transfers to overseas branches.