HERY PRATAMA ARTHA, I. P.; PUTRA SURYANATHA, I. G. Product Strategy and Promotion in Creating Brand Awareness and Consumer Loyalty. Jurnal Manajemen Bisnis, [S. l.], v. 13, n. 1, p. 92-122, 2016. DOI: 10.38043/jmb.v13i1.315. Disponível em: https://journal.undiknas.ac.id/index.php/magister-manajemen/article/view/315. Acesso em: 8 may. 2024.