MAGDALENA EFFENDIE, P.; PUTRA SURYANATA, I. Viral Marketing, Karakteristik Konsumen, Karakteristik Produk, Kepercayaan Pelanggan dan Keputusan Pembelian Online. Jurnal Manajemen Bisnis, [S. l.], v. 15, n. 1, p. 140-159, 2018. DOI: 10.38043/jmb.v15i1.368. Disponível em: https://journal.undiknas.ac.id/index.php/magister-manajemen/article/view/368. Acesso em: 25 nov. 2024.