Hery Pratama Artha, I.P. and Putra Suryanatha, I.G. 2016. Product Strategy and Promotion in Creating Brand Awareness and Consumer Loyalty. Jurnal Manajemen Bisnis. 13, 1 (Feb. 2016), 92-122. DOI:https://doi.org/10.38043/jmb.v13i1.315.