Masifnya Penggunaan Online Travel Agents Dalam Meningkatkan Revenue Pemasaran

Abstract

Marketing Strategy Concept E-Marketing is based Online Travel Agents (OTA). Online travel
agents are travel agents that make media promotion and online sales through a website.
Today almost all companies have a website for the promotion of products to consumers.
Various advantages of using e-marketing strategy is not in doubt, the Internet has changed
the practice of marketing. Developments in information technology resulted in the
transformation of marketing and provide modern marketing channels that drive change in the
conventional communication towards digital communications.
Gains from sales promotion via OTA (Online Travel Agents), data occupancy rate Inna
Sindhu Beach in 2015 showed that 50% of them are reservations through online travel
agents, 30% through offline travel agents, and 20% a reservation directly via email or phone.
This shows that online travel agents is a medium that is able to significantly increase the level
of occupancy hotels and in terms of saving time because it is not necessary sales calls. Hardly
any losses cooperate with Online Travel Agents (OTA) because the registration and
promotion is free. Another advantage experienced is if the guest is satisfied with the services
hotel, the guest has the potential to become a repeater guest and implications for the positive
word of mouth.

Keywords : Marketing Strategy, E-Marketing, Online Travel Agents (OTA).