Strategi Pemasaran Produk Kecantikan Melalui Media Sosial Intagram

Abstract

This study aims to determine the marketing strategy used by sellers of beauty products
through social media instagram. This research was conducted by interview and observation
techniques to the fifth online shop is @Angels_cherryl, @Pinkbubbleshop, @Bshop,
@Ellyyeppo and @Minishoponline. Measured from 7p marketing strategy marketing mix
(product, price, place, promotion, people, physical evidence, and process) and clarified the
STP marketing strategy (segmentation, targets, and position). From interviews and
observations that have been made can be seen that the five online shops 7p implementing
marketing mix well and use STP marketing strategy in accordance with the products it sells
in order to market their products well.

Keywords: Electronic marketing, 7pmarketing mix, marketing strategies STP and social
media Instagram