STRATEGI DESAIN PRODUK DALAM MENGOPTIMALISASI NICHE MARKET PROPERTY VILA DAN RUMAH

Abstract

The growth rate of the property houses and villas in Bali growing from year to year.
Bali is one of the famous tourism object in the world led to many local and foreign tourists who
come to Bali to visit, vacation or for foreign tourists investasi.Banyaknya idolized and loved
the beautiful island of Bali as make them want to keep coming to Bali and want to have a
dwelling place in Bali. This leads to Bali increasingly popular and very promising future for
the property business. Cv. Freeline Immanuel and PT. Niki Build Prosperity (NBS) is a
property developer with a careful look at the potential of this Niche Market. With so many
competitors PT. NBS and Cv. Freeline Immanuel must create a design that is unique and
difficult to imitate by competitors. This must be done in order to optimize the Niche Market to
be able to win the competition. Based on the above phenomenon worth doing research with the
title of product design strategies to optimize Niche Market property.
To achieve the goal of this research is to know strategies to optimize product designs
Niche Market property, then it is done collecting data obtained through interviews with
informants in this study. Data analysis was performed by organizing the data, describe the
data, perform sistesa, compiled into a pattern, select the data that is important and that will be
taken and studied and make conclusions.
Based on the results of the discussions that have been described can be concluded that
the Product Design Strategies for optimizing Niche Market Property implemented by PT. Niki
Build Prosperity and CV. Freeline Emmanuel is with flexible design, artistic and unique
design, interior design and beautiful exterior and fused, and the design of environmentally
friendly green architecture.

Keyword: Product Desain Strategy, Property