Penggunaan Budaya Perusahaan Terhadap SDM Toko Ritel dalam Menghadapi Era Disrupsi
DOI:
https://doi.org/10.38043/jmb.v18i1.2789Keywords:
disruption era, retail business, corporative cultureAbstract
Today, we are faced with various changes in the fields of technology, culture, and economy,
this is called the Disruption Era, which makes us have to be ready to adapt to existing
conditions. This condition also affects Small and Medium Enterprises (SMEs) which are
included in the important foundations of the Indonesian economy, one of which is in the retail business sector which is the most attractive field for entrepreneurs to start their business, because that is why retail businesses always experience developments in society, both in modern and traditional forms. Therefore, entrepreneurs must prepare various strategies in maintaining their business, starting from providing good service, providing quality goods, providing appropriate prices, and so on. This study uses a case study at Toko Pelangi Jaya in discussing the strategy of retail stores to maintain their business in the era of disruption by managing their employees through existing corporative culture values. By using qualitative research methods, this study will be presented in a descriptive form based on observations and interviews that have been conducted.
References
Azizah, N. (2014). Budaya Organisasi Dan Kinerja Pegawai Pada Kantor Pelayanan Pajak (KPP) Madya Makassar, Universitas Negri Makassar: 1–14.
Dewi, M.V.K., and Darma, G.S. (2019). The Role of Marketing & Competitive Intelligence In Industrial Revolution 4.0, Jurnal Manajemen & Bisnis, 16 (1): 1-12.
Ernanto, B., Baga, L. M., & Sunarti, E. (2015). Pengaruh Faktor Demografi, Budaya Perusahaan, Motivasi Kerja Terhadap Kinerja Karyawan di PT. Rekayasa Industri, Jurnal Aplikasi Bisnis Dan Manajemen, 1 (1): 1–11. https://doi.org/10.17358/jabm.1.1.1.
Kasali, R. (2017a). Disruption (M. Roqib, ed.). Jakarta: PT Gramedia Pustaka Utama.
Kasali, R. (2017b). Tomorrow is Today. Jakarta: Rumah Perubahan.
Krismajayanti, N.P.A., & Darma, G. S. (2020). Challenges and Strategies to Encourage Women to be Entrepreneurs in The Industrial Revolution Era. Review of Management, Accounting, and Business Studies, 1(1), 12-20.
Liem, R. N. S. (2006). Strategi Pelaku Bisnis Ritel Dalam Mengembangkan Produk, Jurnal Manajemen: 1–7.
Mulyadi, M. (2013). Penelitian Kuantitatif Dan Kualitatif Serta Pemikiran Dasar Menggabungkannya, Jurnal Studi Komunikasi Dan Media, 15 (1): 128. https://doi.org/10.31445/jskm.2011.150106.
Mahyuni, L.P., Adrian, R., Darma, G.S., Krisnawijaya, N.N.K., Dewi, I.G.A.A.P., and Permana, G.P.L. (2020). Mapping the potentials of blockchain in improving supply chain performance, Cogent Business & Management, 7 (1788329): 1-18. https://doi.org/10.1080/23311975.2020.1788329
Narolita, D., and Darma, G.S. (2020). Prodia: disruption in clinical laboratory service system, International research journal of management, IT and social sciences, 7 (1): 9-18.
Ohoitimur, J. (2018). Disrupsi?: Tantangan bagi Perkembangan Ilmu Pengetahuan dan Peluang bagi Lembaga Pendidikan Tinggi Johanis Ohoitimur, Respons, 23 (02): 143–166.
Robbins, S. P., & Judge, T. A. (2011). Organization Behavior. Upper Saddle River: Prentice Hall.
Studi, S., Bjb, B., & Kc, S. (n.d.). J u r n a l: 19–29.
Suripto, T. (2019). Kajian Literatur Efektifitas Pemasaran Produk Dengan Menggunakan Sistim Online Marketing di Era Disruption, JESI (Jurnal Ekonomi Syariah Indonesia), 8 (2): 120. https://doi.org/10.21927/jesi.2018.8(2).120-128
Suteja, J., & Pasundan, U. (2020). ERA DISRUPTION: Esok Menjadi hari ini. (June).
Sutisna, A. J., Huseini, M., Administrasi, I., Indonesia, U., & Barat, J. (2019). Perangkap Yang Harus Dihindari Perusahaan Konvensional Dalam Menapaki Era Disrupsi, 16 (2): 99–107.
Umam, K. (2010). Perilaku Organisasi. Bandung: Pustaka Sosial.
Utomo, T. J. (2011). The Competition of Retail Business?: Traditional vs Modern. Fokus Ekonomi, 6 (1): 122–133.
Widiatmika, P.H., and Darma, G.S. (2018). Good Corporate Governance, Job Motivation, Organization Culture Which Impact Company Financial Performance, Jurnal Manajemen & Bisnis, 15 (3): 82-99.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Jurnal Manajemen Bisnis
This work is licensed under a Creative Commons Attribution 4.0 International License.