STRATEGI PEMASARAN CAFE NYOMAN SEAFOOD CAFE JIMBARAN-BALI

Abstract

of Nyoman Cafe in Jimbaran Beach, a new product components Bali
tourism should be maintained, for the continuation of all the problems that arise related to
marketing in order to overcome, to create profitable customer satisfaction on an ongoing
basis and to further increase the number of visitors. This study aims to assess the strengths
and weaknesses of internal factors, opportunities and threats from Nyoman Cafe external
factor in Jimbaran beach and then formulate a marketing strategy which outlined the various
marketing programs. Data collected by observation, questionnaires and documentation
distribution and then using 7P (marketing mix) of product, price, place, promotion, people,
process, physical evidence. Sample retrieval technique using purposive sampling.
The results of research done on elements such as segmenting strategy conducted in
the Nyoman Café on every tourist. Targeting is a way undifferentiated marketing premise.
Created by positioning the competitive price while still maintaining the quality of products
and services. produce a strategy that is strategies greater cooperation with Travel agents,
hotels and local communities, strategy of developing new products and increased
promotional strategy, Strategies to create differentiation strategies (typical) on the Nyoman
Cafe, strategy to maintain and improve the quality of services and products offered and
improve the quality of human resources strategy.
Based on the results of the discussion can be given advice on marketing strategies in
the Nyoman Café Muaya Jimbaran Beach, Bali. The proposal is to reduce the price of food
and drinks at Cafe Nyoman, improve the quality of human resources in a way to finance
khursus employees with foreign language, improve hygiene furniture, equipment and
cleanliness Nyoman Cafe, complete equipment and facilities at the Nyoman Cafe for smooth,
and improve safety at the Nyoman Cafe.

Keywords : Marketing Strategy and Cafe Seafood