International Conference Faculty of Economics and Business

The Application of Swot Analysis Strategy and Business Model Canvas in Culinary Home Business in Denpasar

Ayu Satya Kartika — 2023-08-30

The growth of home-based culinary businesses is one of the biggest pillars of the economy in Indonesia. The rapid growth of this industry is also supported by the superior purchasing power of the community, for that many people want to open a business in this field. With a lot of competition, of course, every business wants to maintain its business with the right business strategy. This research helps prospective business actors to see and determine the business strategy of home-based businesses in the culinary field by using SWOT analysis business tools and Business Model Canvas as a business model mapping. This research uses a qualitative method with a case study OnDemand Cakes home business located in Denpasar, by conducting interview and observation techniques through social media from the business. The results showed that the strategy of channel marketing, word of mouth techniques, seeing opportunities to add types of products, product quality and food flavors are specific strategies applied to stay afloat for 8 years of business.

The Effect of Satisfaction on the Relationship Between Employee Engagement and Performance

M. Junestrada Diem — 2023-08-30

The outcomes of quality employees' efforts in the organization can be noticed. Work performance is defined as the comparison of work results to specified standards. The purpose of this study is to determine and analyze the influence of Employee Engagement on Employee Performance with Job Satisfaction as an Intervening Variable at the Palembang Sharia Branch Office of PT. State Savings Bank (Persero) Tbk. The questionnaire approach was utilized to collect data in this study, which was issued to personnel of the PT Bank Tabungan Negara (Persero) Tbk Palembang Sharia Branch Office. SmartPLS software version 3.0 was used to process the data. This study has found that employee engagement does not have a positive direct effect on employee performance; the next finding is that employee engagement has a direct effect on satisfaction. Employee satisfaction has a direct and beneficial impact on performance. Employee engagement has a positive and significant direct effect on employee performance, with satisfaction as the intervening variable.

Implementation of E-Procurement and Its Impact on Supply Chain Management Performance

Ida Ayu Putu Megawati — 2023-08-30

Technological advancements, along with quick market changes, force businesspeople to be more inventive in order to retain the continuity of their operations. Many organizations have turned to e-procurement as an integrated supply chain support function to meet strategic business goals since the beginning of Industry 4.0. E-procurement and Supply Chain Innovation have increased a company's ability to respond to market changes and improve the performance of its supply chain. The goal of this research is to find out how e-procurement deployment affects supply chain performance. The descriptive qualitative method was employed in this study. According to the findings of the investigation, the implementation of e-procurement has a beneficial impact on supply chain performance.

Internal Process Performance as an Indicator of Financial Performance

Gine Das Prena — 2023-08-30

The characteristics of resources approach can contribute to strategic practices and strategic practices can improve financial performance of the companies. Financial performance can develop the capabilities and competencies of companies and this can bring the increasing of competitive advantage. The companies could reach the global competitive advantage by utilise intangible resources. The research method used in this paper is based on a literature review who discuss the RBV theory in relation to capabilities and competencies in creating superior competitiveness. Performance of internal processes as one of the intangible resources is an important company capability that can bring an improvement of the company performance. Internal Proces Performance as an intangible asset which in turn are strategic assets that can affect the company's performance. The view of RBV theory provides knowledge of how important internal resources are in achieving competitive advantage. Therefore, this study focuses on the Resource Based View as a view that affects the existence of internal process performance as an indicator of a company's financial performance.

Investigating Sexual Content Advertisement: Delivering A Message in Business Communication

Kadek Adyatna Wedananta — 2023-08-30

In an external business communication, it could be fascinating to delve into sexually explicit advertisement slogans, such as those for condoms. This advertisement uses oblique language to promote the product because it primarily facilitates sexual encounters. Therefore, it may be fascinating to discuss the phenomenon of advertisers using implicit slogans to attract customers to their products. This study aims to investigate condom advertisement slogans by using the conversational implicature and the violation of cooperative principles or maxims, as well as the perceptions of business class students regarding the analysis of slogans as an important skill to acquire in business communication. It was descriptive qualitative research that involved analyzing 15 contraceptive advertisement slogans and interviewing 15 business students. The result contained 100 percent particularized implicature, 100 percent violation of the maxim of quantity, 100 percent violation of the maxim of manner, 73 percent violation of the maxim of quality, and no violation of the maxim of relevance. In conclusion, advertisers of condoms used particularized implicature and violated cooperative principles or maxims in their slogans to avoid conveying informative messages when promoting their product (condom), which is prohibited by their advertising rule. Nonetheless, advertisers continue to create slogans relevant to the products so that certain individuals can easily comprehend the message conveyed by the slogans. In addition, students in the business class agreed that this analysis could help them select the most appropriate words for a given product. According to them, the world's borders are now blurred or nonexistent, allowing western and eastern cultures to overlap and erotic content to be easily inserted. Therefore, strategies for inserting utterances without causing conflict must exist. In addition, they stated that as an entrepreneur who must acquire business communication skills, they will be exposed to a great deal of advertising, including erotic content advertisements. The author suggests that future research analyze additional slogans in erotic content advertisements, employ additional analysis techniques, and investigate business communication cases in greater depth.

Knowledge Sharing Digital Marketing: A Strategy To Raise Youth Entrepreneurship Spirit In Celuk Village

Anak Agung Sagung Mas Anastassia Nawang Asri — 2023-08-30

The world center for silver handicrafts is in Gianyar Regency, namely in Celuk Village, Sukawati District. Craft products from the "magic hands" of the craftsmen are a combination of talent, artistic knowledge which are processed into creations, as well as experience so that it is believed that they will be able to produce a work of craft that has "taksu". But this will slowly fade if no one continues. The existence of technology should be able to increase the enthusiasm of the successors in improving their business. This study uses a qualitative approach with the literature review method in seeking answers to the changing interests of the younger generation in Celuk village. Because it takes some form of real action that is able to attract interest, rather than just based on theory alone. With the sharing of knowledge related to digital marketing, it is hoped that it will be able to revive the spirit of entrepreneurship for the younger generation in this Celuk village.

Accounting Information Systems and Sustainable Performance: The Moderating Effect of Organizational Culture

Kadek Goldina Puteri Dewi — 2023-09-20

Increasing social, economic and environmental uncertainty forces businesses to implement strategies and systems. On the same side, since the environment has become competitively sustainable, in current times, develop and increase internal resources is a condition for sustainability. This study serves to clarify the relationship between accounting information systems and sustainable performance and explain the role that organizational culture plays in this relationship. The population in this study are 238 tourist villages in Indonesia. The data analysis technique in this study uses a regression equation with Moderated Regression Analysis (MRA). Based on the results of this study, the Effectiveness of Accounting Information Systems has no effect on Sustainability Performance. However, the existence of a moderating variable (organizational culture) shows that the effectiveness of the accounting information system variable has a significant effect on sustainability performance.

The Effect of Financial Literacy on Investment Decision with Financial Behavior as A Moderation Variable in Students in Denpasar City

Upayana Wiguna Eka Saputra — 2023-09-20

This study attempts to examine the influence that financial literacy has on investment decisions and how that effect can be tempered by the financial behavior of college students in Denpasar City. Specifically, this study focused on college students in Denpasar City. This study involved quantitative methods. There were 130 pupils from the Denpasar City region that made up the sample population. Primary data were used in the analysis, which was conducted using the PLS-based structural equation modeling approach. The method of collecting data makes use of a questionnaire that is scored on a Likert scale and is submitted using a Google Form. The data are collected using a purposive sampling approach. According to the findings of the study, having a strong understanding of personal finance has a large and favorable impact on investment choices.

Environmental, Social, and Governance (ESG) Implementation to Support Peken Facebook’s Operational Performance for Sustainable Business

Ni Luh Putu Sariani — 2023-09-20

MSMEs do not yet have role models for the successful implementation of sustainability practices, even though ESG issues have become an interesting topic at the international level, including in Indonesia from 2019 to 2021 for investors and companies as a means of sustainable business performance. By seeing the importance of implementing ESG, Peken Facebook is trying to implement ESG in its operations to maintain its existence. The aim of this research is to determine the implementation of ESG in supporting Peken Facebook's operational performance for sustainable business. This research uses a qualitative description method. Based on the results of the research and discussion, it is found that the implementation of the ESG Scorecard on Peken Facebook is good enough because it can provide informative information so as to get opportunities to access funding in banking to support the sustainable operational performance of Peken Facebook.

The Effect of Affiliate Marketing on Consumer Behavior, Purchase Intention and Purchase Decision

Ni Nengah Rupadi Kertiriasih — 2023-08-30

In the era of globalization and also the current pandemic problem, competition in all areas of business is inevitable. Based on the 2020 Business Competition Index Executive Summary data, it shows that there is currently increasing business competition in every business sector at the middle level (Economic Directorate of the Business Competition Commission, 2020). This encourages every business owner to be able to foster communication and relationships with consumers for their retention and loyalty to the products or services offered by business people in order to continuously survive in the midst of market competition. As technology and the internet advances, human migration makes traditional marketing techniques less effective, so businesses are now doing marketing through digital marketing, one of which is content marketing. There was a shift in consumer behavior during the COVID-19 pandemic with the government's advice to stay at home making people change shopping patterns by carrying out online shopping activities for their daily needs, the results of a 2020 survey on Balinese people showed that 27.20% of respondents experienced an increase in online shopping activity . And recently Online Shopee offers products at low prices, affordable prices, lots of purchase discounts and free shipping to make consumers interested in making purchasing decisions online. Based on iPrice 2022 data, the app store rank and play store rank, Shopee is superior to Tokopedia and other online stores. One of the marketing strategies implemented by Shopee to transmit information to customers in an attractive way is through the Affiliate Program known as the Shopee Affiliate Program. This also applies to Bali Semanggi which uses a shopee affiliate. Purchase percentage data at Bali Semanggi recorded 60 percent of purchases online and 40 percent of purchases offline, which means that more buyers buy online as indicated by various factors that influence online buying decisions. such as affiliate marketing, consumer behavior and purchase intention. This research was conducted online by distributing e-questionnaires to Bali Semanggi Instagram followers. The population in this study were Instagram followers with 26.4 thousand followers. In this study, samples were taken to represent all population units. The analysis technique used is a structural equation model (Structural Equation Modeling – SEM) based on variance or component based SEM, known as Partial Least Square (PLS). The results of this study are that affiliate marketing has a positive and significant effect on consumer behavior and purchase intention, but on buying decisions it has an insignificant positive effect. For consumer behavior and purchase intention have a positive and significant effect on buying decisions.