Yani NWMN. VIEWING MARKETING 4.O : ROLE OF INFLUENCER MARKETING, BRAND EQUITY, AND BRAND PREFERENCE ON PURCHASE INTENTION OF ENDEK CLOTH. ICFEB [Internet]. 2022Aug.30 [cited 2024Nov.24];1(1):302-25. Available from: https://journal.undiknas.ac.id/index.php/icfeb/article/view/3655