Journal of Communication Studies and Society

Internal Communication in Building Organizational Culture at Pasarame Beachwalk Foodcourt

Mira Adita Widianti, Novita Choirunnisa — Sat, 25 Nov 2023 00:00:00 +0000

This research is motivated by an interesting phenomenon about communication patterns in a Pasarame Beachwalk Foodcourt. Especially to find out internal communication to build organizational culture at the Pasarame Beachwalk food court. Aims to describe and know Internal Communication in building organizational culture (Case study at Pasarame Beachwalk Foodcourt). The approach used by the author is a qualitative research method. Qualitative research methods use in-depth interviews, observation and documentation to participate in collecting data. Internal communication is divided into 2, namely vertical communication, namely communication patterns between superiors and subordinates and horizontal communication, namely communication between fellow staff and divisions or sections. The importance of communication in helping to facilitate work and to align the goals of the members, so that an organized organizational culture is formed in accordance with the vision and mission of the company. Organizational culture has several dimensions, namely Innovation and Risk Taking, Paying Attention to Details, Result Orientation, People Orientation, Team Orientation, Aggressiveness, Stability. Background and technical differences are the main obstacles that often occur. The results of the study show that maintained communication will help members to work more quickly and efficiently. And by maintaining both horizontal and vertical communication can minimize obstacles. From the dimensions of the existing organizational culture, Pasarame Beachwalk tends to have a result-oriented culture and pays close attention to details.

Social Interaction of PUBG Mobile Gamers in the "Eden Esports" Community from A Dramaturgic Perspective

Rofiq Noorman Haryadi — Sat, 25 Nov 2023 00:00:00 +0000

Traditional games are becoming outmoded and rarely used. Technology has transformed conventional games, making online games more engaging. PUBG Mobile is a popular internet game among teens. Social interaction concerns can arise in gaming, especially when one team or opponents is verbally attacked with criticism, insults, and humiliations. Players often criticise, criticise, and degrade teams and opponents in community participation and gaming. Dramaturgical analysis is used to evaluate Pubg Mobile Gamers' social interactions in the "Eden Esports" group. This study uses a qualitative descriptive research strategy. This study included interviews, observation, and documentation with ten informants. This study found that gamers use disparaging language and slurs. This contrasts with their domestic or non-community behaviour, when they speak less and do less. Completed. Goffman believes that direct interpersonal exchanges involve dramatic components. Individuals choose a character and expose it to appropriate situations and discussion partners.

Implementation of Agenda Setting Theory by Radio Republic of Indonesia Denpasar As A Media for Political Literacy

Marleen Muskita, Rima Dewanti Putri — Sat, 25 Nov 2023 00:00:00 +0000

The development of information technology is now increasingly making it easier for people to receive information, because all the current news with technological advances, the media now provides easy access for its audience. Advances in information technology have had an impact on the mass media in presenting information, one of the mass media which has also experienced developments in presenting information to the public, namely radio. The purpose of this research is to find out the implementation of agenda theory by Radio Republik Indonesia Denpasar as a medium for political literacy. In this study using a qualitative descriptive research approach to the type of descriptive descriptive research. The data analysis techniques used in this study were data collection, data reduction, data presentation, and drawing conclusions. The result of this research is that in implementing the agenda setting theory, Radio Republik Indonesia Denpasar has fulfilled its role as a political literacy media that provides education and knowledge to its listeners. However, this has not run optimally, due to the limitations of Radio Republik Indonesia Denpasar in reporting on political issues, so it is a challenge for Radio Republik Indonesia Denpasar to be able to package political information that is controversial in nature so as not to lead public opinion and genuinely educate listeners.

Love Across Borders: Understanding Intercultural Communication in Japanese-Balinese Marriages

Maulana Andinata Dalimunthe, Ni Made Ana Surya Dewi — Sat, 25 Nov 2023 00:00:00 +0000

Bali Island is an island that has art, culture and natural beauty. The majority of the population inhabiting the island of Bali are Balinese people who adhere to the Hindu religion. A tourist destination in Bali that is well known to domestic tourists and tourists from various countries is Peliatan Village. An amalgamation marriage is a marriage that takes place between two people of different ethnicities. This meeting between local Balinese residents and foreign tourists is a factor in the occurrence of an amalgamation marriage. This Japanese citizen who married an ethnic Balinese man adapted between cultures to maintain their interactions and relationships with everything in their new environment. This research was conducted using qualitative methods and used descriptive research. The main data collection techniques are observation and interviews. The aim of this research is to determine intercultural communication patterns in the process of social interaction in amalgamation marriages. Based on the results of data analysis, thatThe process of intercultural communication patterns in husband and wife couples carrying out amalgamation marriages in Peliatan village found that there were several difficulties in carrying out social interactions experienced by Japanese citizens to get used to their new environment, and there were difficulties communicating at the beginning due to different languages.

Digital Domination: How LPP TVRI Bali Can Leverage Digital TV to Skyrocket Audience Engagement

Ajeng Ayu Wulandari, Putu Angel Purnamayanti — Sat, 25 Nov 2023 00:00:00 +0000

The development of information technology is changing the way consumers consume media content. Online-based services can be a threat and opportunity for conventional media players, including television media. To attract the attention of viewers, television broadcast media needs to have a marketing communications strategy that suits the needs of viewers. TVRI Bali as a public broadcasting institution focuses on local cultural broadcast programs and educational information programs, as well as being neutral amidst the speed of information dissemination. This research aims to identify the strategies carried out by TVRI Bali to increase its audience on digital television. This research uses Integrated Marketing Communication (IMC) theory and the concept of segmentation. Researchers use qualitative methods. Data was obtained through observation, interviews and documentation studies. The results of this research, TVRI Bali carries out integrated marketing communications activities to promote its event programs by implementing advertising, direct marketing, internet marketing. sales promotion, public relations, and personal selling to capture and maintain the audience market. TVRI Bali audience segmentation is carried out based on demographic, geographic and psychographic segmentation.